Yes! What she said lol RT @nancymyrland: @AmberCadabra Repeat business, social mentions, referrals...all measurements of loyalty #sm57
@AmberCadabra Right now they are. lol The end goal is to build a loyal consumer-base. #sm57
I agree-Goal setting is imp RT @nancymyrland: You cant know if they are effective if you havent set measurable goals at the beginning. #sm57
@AmberCadabra In my case, I'd want to measure readership, page views, site interaction, and click through rates. #sm57
A1: It's important to have good analytics so you can measure the performance of your marketing techniques. #sm57
A1: It's important to have good analytics so you can measure the performance of your marketing techniques. #sm57
RT @AmberCadabra: Getting set for #sm57 on Managing the Marketing Mix in #socialmedia chat. You coming?
Dually noted ;) RT @treypennington: Good blog title: How to lead without being in charge. #sm56
Dually noted ;) RT @treypennington: Good blog title: How to lead without being in charge. #sm56
@elhoust If they weren't driven by results, they wouldn't be too good at their job IMO :) #sm56
@elhoust If they weren't driven by results, they wouldn't be too good at their job IMO :) #sm56
A2: Depends. Sometimes co's invest in something and inform the employees. Other times it's the employees who do the informing. #sm56
RT @ActiveIngreds: cos are struggling with 1 how fast things are evolving w #socialmedia & 2 that they have to relinquish some CONTROL #sm56
Before change can occur, the higher-ups need to see use case scenarios and balance sheets/proofs. Takes time. #sm56
@techguerilla I like that. Never heard that before, excellent point! #sm56
Agree. G2 listen RT @elhoust: To embrace SM, cos must be open 2 new ideas, be willing 2 experiment, & trust those that have expertise. #sm56
Social media is what allows the little guy to compete w/ big corporations. That's the culture shift here. #sm56
I agree. Slow progression. RT @swansama: Lack of understanding of SM by management has a lot to do with the bottom up trend #sm56
The cultural driver should be the consumers, but in reality it's probably management. #sm56
The cultural driver should be the consumers, but in reality it's probably management. #sm56
RT @McCreadyM: Starting this weeks social media chat. Guest today is Trey Pennington. Topic: Is your company ready to go Social? #sm56
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Q3: Embrace the idea of digital coupons and giveaways. Everyone has a mobile device. #sm53
Q3: Expect the learning curve with the check-in behavior. Make it easy for people. #sm53
I have to check out #Radian6 I guess #sm53
@AmberCadabra oh yeah? How'd I miss that? lol #sm53
@RonPloof Unfortunately you're right. The only thing that would force change is a bad bottom line #sm53
@jsandford I agree. Creating customer interaction while they're in your store is a great idea. #sm53
In order to succeed in CRM your business needs to be completely transparent #sm53
Q2: We're living in the age where some businesses are scared of customers on their cell phones #sm53
Thank you! RT @WesleyRoss Thanks to @CoryOBrien @wileyccoyote @karimacatherine and @techguerilla for a great conversation on #sm52! #sm52
RT @jasonbreed: for a transcript of chat goto http://hashtagsocialmedia.com/event/52 now in asc/des/chat order (thx @mckyton!) #sm52
Brands need to start following the 4 C's! Social media generates a positive ROI http://bit.ly/cM6M69 #sm52
RT @karimacatherine: @joelvillarini : big, smal, medium, the way I see it, all companies must take Social media seriously #sm52
RT @stadol: RT @Marc_Meyer: measure twice cut once on brand behavior in social media... #sm52
As social media continues to converge with traditional media (ie TV) brands will need checklists like these in full force. #sm52
They say no publicity is bad publicity. I don't always believe that when it comes to social media. #sm52
Q3: Connecting positively with even 1 person can go a long way as far as word of mouth marketing and interaction #sm52
@socialmediabham hahaha too soon? #sm52
Q3: 1. ALWAYS keep your cool (AKA the Nestle Rule) #sm52
@TobyDiva Spend more time on it I guess. Scalability is always a tough issue. #sm52
Haha I stand corrected! RT @ckieff: @Marc_Meyer So the brand will give me stuff like coupons and freebies! WIIFM? #sm52
Ditto. Meaningless. RT @tamar: RT @Marc_Meyer: Why do you want a brand to follow you back? #sm52 - i wonder the same. #sm52
@TobyDiva Unless it's automated #sm52
I like brands that actually come to you and ask your opinions rather than just answer questions all day. #sm52
Engage! RT @MaryAnnHalford: @socialmediabham i think brands need to interact or else it feels like traditional "push" marketing #sm52
In the case of customer support social media can be a helpful tool. It's best to get brand news from the customers themselves. #sm52
In the case of customer support social media can be a helpful tool. It's best to get brand news from the customers themselves. #sm52
Q2: I generally don't follow brands on Twitter. I follow people and word of mouth. I get all the info I need that way. #sm52
@WesleyRoss Aston Martin would have a James Bond-like character, I'd imagine lol #sm52
RT @Marc_Meyer Social Media is not like lego, you just dont snap the pcs in place and go..some very large Cos just dont get that #sm52
@TomMartin haha there's always an exception #sm52
@abarcelos Whats more important for a brand a face or logo? #sm52
@WesleyRoss That's true. Companies with powerful logos would most likely have a team of CRManagers as opposed to one person. #sm52
True. RT @EdHartigan: Q1 We are talking predominantly about Twitter? A Fan page will always use the brand logo... #sm52
What's really popular now is avatars. Even if you're using a logo, people want to see it in cartoon form all of the sudden. #sm52
Definitely! RT @PresentAdvisors: The more conversational the channel, the more necessary for a face vs. logo #sm52
I say Content RT @TomMartin: is it really about the avatar or the content of the posts/tweets that makes it a brand or a person? #sm52
If you're talking about starting to build a brand I don't see why you couldn't do both at the same time. #sm52
Q1: I'd say a person is better than a logo, although some logos are pretty powerful #sm52
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