@michelletripp thanks Michelle! Enjoyed the discussion, let's chat soon. #sm103
@michelletripp real-world EXs> toys (Zynga), Books (The Onion), Pop-Up shops (Johnny Cupcakes), AR Billboards (Forever21 in Times Sq) #sm103
@michelletripp bringing content offline is a great way to promote + spread engagement. Ex: toys, books, pop-up shops, AR billboards #sm103
@michelletripp bringing content offline is a great way to promote + spread engagement. Ex: toys, books, pop-up shops, AR billboards #sm103
@hewsonb Great Q-IMO clients should be responsible for content-they know the brand best-but agencies should assist w curation ideas #sm103
@markkrupinski @michelletripp To me, content econ. means brands have to become publishers of orig. content-Great ex=RedBullMediaHouse #sm103
@michelletripp randomly came across #sm103 and saw that you were moderating! Definitely tuning in, looking forward to it.
Feel like I'm missing out on a lot of good conferences/talks today. #sm77 #edelmansocial #appnation #digidaysocial
