RT @Marc_Meyer: less than an hour away from todays #socialmedia tweetchat w/ Forresters @augieray. Topic? Social media behaviors #sm80
For everyone on #sm55 who volunteered to create a *fluid* score card I'll send out a group email w/ next steps later today.
For everyone on #sm55 who volunteered to create a *fluid* score card I'll send out a group email w/ next steps later today.
That's it for time. Thank you so much for everyone's participation. You rock! Feel free to continue. #sm55
@nigellegg all measurement aside from sales are only indicators of success. nothings perfect #sm55
Let's just start one: Who would like to help create a Social Media Scorecard? email me: tac@newcommbiz.com #sm55
RT @randygiusto communities- panels- forums- I ask because interest in data mining sm activity is growing #sm55
@wileyccoyote On a recent panel I asked what the most valuable measurement tool was A: Excel #sm55
for me the real value of a score card is change over time. measuring progress vs just activity #sm55
for me the real value of a score card is change over time. measuring progress vs just activity #sm55
Q3: What should always be on your scorecard to measure effectiveness? #sm55
@brightmatrix marketing score cards are used to help look at multiple metrics and how they correlate. #sm55
@buzzstreamtodd for me the goal is learning. it'll never be 1:1 but looking for commonality helps us learn #sm55
How many of you are using a #socialmedia score card? #sm55
How many of you are using a #socialmedia score card? #sm55
@nigellegg it will vary by industry but even still there should be some common metric. Yes/No? like: fans/follower/RT/clicks #sm55
RT @mfeldkamp @tacanderson and others discussing What is your stance on the importance of Twitter Lists? Facebook Post Quality Ratings?#sm55
@karimacatherine absolutely but at some point there are common goals and common metrics. we're looking for commonality. #sm55
@brightmatrix for different level of conversions right? sign up, vs download, vs purchase. #sm55
Return on Total Investment (ROTI) is HUGE! RT @MikeFraietta Don't forget cost savings #sm55
@brightmatrix could channel metrics be weighted? X# of fans is = to X# of RSS subscribers etc.? #sm55
Since there are no real industry benchmarks yet these Q's are tough but I love these answers. Glad you're all thinking through them #sm55
Q2: What #socialmedia metrics are important to look at together? How do you show they accrue to something bigger? #sm55
@Verilliance topic: How do you manage the effectiveness of your social programs? #sm55
RT @SteveKoss Common to every social media program is MAMA (strategy) - marshal, allocate, monitor, and adjust #sm55
@CoryOBrien agree. I really think we need to move beyond the obvious metrics. the harder ones like engagement need work. #sm55
@LeeAnne_Orange I think the first goal is conversation but I don't think it's the end goal #sm55
great answers guys. feel free to share links to favorite resources/examples #sm55
Are there common #socialmedia goals you usually use or they different every time? #sm55
Are there common #socialmedia goals you usually use or they different every time? #sm55
Do you have specific KPI's (key performance indicators) for #socialmedia or do you use existing marketing KPI's? #sm55
RT @geekgiant: re: Q1 I think defining what "success" looks like is an important early step. Helps determine tools/tactics. #sm55
Do you follow a methodology like Forrester's POST or do you have your own? #sm55
Q1: What type of planning should go into your social media campaigns? What is your process? #sm55
How do you manage the effectiveness of your social programs? (assuming you've already done the foundational work of course) #sm55
Okay are you ready for #socialmedia #sm55? I hope so. here we go
Join me in 30min for #socialmedia - Managing the Effectiveness of Your Social Programs http://bit.ly/cwKbgJ #sm55
RT @Marc_Meyer: 1 hour till @tacanderson hosts 2days #socialmedia Tweetchat on Managing the Effectiveness of Your Social Programs #SM55
