@megtripp Aveda tea. #sm140
@jsandford ...and that's where @Path comes in. #sm140
@megtripp I hope they're not, but those who know me in both spaces could answer that better than I. #sm140
@megtripp I hope they're not, but those who know me in both spaces could answer that better than I. #sm140
@Marc_Meyer @AppleBoxStudios @dariasteigman @megtripp Same here! (Wait, I worked with @megtripp!) ;) #sm140
@dariasteigman No, it's more that different people are on different platforms. I meet them where *they* are. #sm140
@jsandford Keep the total small, filter by relationship "distance," cull frequently. #sm140
@megtripp @jsandford @dariasteigman I compeltely agree -- value to me is value. I don't really pay attention to platform. #sm140
@jsandford Very. Look back a day or two in a timeline doesn't tell you much. Seeing someone day after day does. #sm140
A1: I'll usually pop someone new onto a "watchlist" filter. I see how they interact over time. #sm140
@jsandford Often, I'll see them interacting with someone I already know. #sm140
@jsandford Often, I'll see them interacting with someone I already know. #sm140
RT @webby2001: @Marc_Meyer If you view social indices as a shortcut to a starting point, and not a shortcut to the finish, then they are useful. #sm136
@scott_briggs @dgcattaneo The danger is people are using them as if they are, WITHOUT testing. Danger! Danger! #sm136
@scott_briggs @dgcattaneo The danger is people are using them as if they are, WITHOUT testing. Danger! Danger! #sm136
@Marc_Meyer Just so. They are a shortcut, but constructed well and used wisely, helpful and necessary. #sm136
@Marc_Meyer Just so. They are a shortcut, but constructed well and used wisely, helpful and necessary. #sm136
RT @DougH: @chuckhemann Also agree re: qual- in end, as consultants (those of us who are) we are asked for interpretations That's the fun part. #sm136
@chuckhemann Q2: Used intelligently, they can be a starting point and/or a filter. But best used in combo, I'd say. #sm136
RT @Marc_Meyer: Statement of the year! RT @TWalk: Choice of which quantities to include is, in itself, a qualitative decision. #sm136
@NoOneYouKnow #sm136
@DougH @chuckhemann Which makes me wonder: can an index account for trends? Curious. #sm136
@NoOneYouKnow #sm136
@webby2001 -20 for jargon. ;) #sm136
@Marc_Meyer True. #sm136
@webby2001 Right, but that's a benchmark. #sm136
@chuckhemann An index alone? No. But that's Schrodinger's cat, I think. #sm136
@chuckhemann I WIN A PRIZE. Or something. ;) But yes, that's just it: numbers mean nothing without context. #sm136
@dariasteigman @dgcattaneo Well, an index requires context, and thus, benchmarking, no? #sm136
A1: Social index = an attempt to create an objective, apples-to-apples measure of behaviors and outcomes in social spaces. #sm136
A1: Social index = an attempt to create an objective, apples-to-apples measure of behaviors and outcomes in social spaces. #sm136
RT @Marc_Meyer: We have 10 minutes until @chuckhemann leads today's #socialmedia tweetchat on on the rise & perceived relevance of the social index #sm136
RT @techguerilla: Will be good RT @Marc_Meyer: Today at 12 EST we welcome @chuckhemann for our #socialmedia tweetchat on social indices like Klout #sm136
RT @techguerilla: Will be good RT @Marc_Meyer: Today at 12 EST we welcome @chuckhemann for our #socialmedia tweetchat on social indices like Klout #sm136
RT @Marc_Meyer: FYI, today's #socialmedia tweetchat is hosted by @seanmcginnis- We tackle the convergence of search & social #sm130
RT @Marc_Meyer: FYI, today's #socialmedia tweetchat is hosted by @seanmcginnis- We tackle the convergence of search & social #sm130
Great chat, @JeffCutler! And thanks to @Marc_Meyer and @jasonbreed for another great #smchat. #sm127
@JeffCutler It's a widespread and disturbing trend -- visible with SM data as well. But the filters are critical. #sm127
@JeffCutler Exactly right. And seek to disconfirm what you already believe to be true. That's how you'll get the whole story. #sm127
@JeffCutler Exactly right. And seek to disconfirm what you already believe to be true. That's how you'll get the whole story. #sm127
@Marc_Meyer Just so. But that puts the responsibility on us to understand the difference, and to be critical thinkers. #sm127
As a result, I think journalists and citizen reporters benefit from the existence of the other. And so do we. #sm127
The danger (and benefit) of citizen reporters is the lack of an agreed-upon set of rules -- of ethics, process, approach. #sm127
As a result, I think journalists and citizen reporters benefit from the existence of the other. And so do we. #sm127
The danger (and benefit) of citizen reporters is the lack of an agreed-upon set of rules -- of ethics, process, approach. #sm127
My favorite tv ad that shows what I consider to be the role of journalism: http://t.co/kaZX10c #sm127
@JeffCutler Ha! We'll help her out. ;) #sm127
@Marc_Meyer @JeffCutler What's the quote? "There are three sides to every story -- yours, mine, and the truth"? #sm127
@Marc_Meyer @JeffCutler What's the quote? "There are three sides to every story -- yours, mine, and the truth"? #sm127
@GLKinder I found RSS feeds to be pretty opaque -- but once I *did* figure them out, they're now super useful. #sm127
@GLKinder I found RSS feeds to be pretty opaque -- but once I *did* figure them out, they're now super useful. #sm127
@JeffCutler Subscribe, no. But I regularly pick them up in airports. And I do still read long articles, particularly on @sciam. #sm127
@JeffCutler @JasonPeck It isn't foolproof, but I do always check a headline I see on Twitter against CNN or @nytimes #sm127
Happy to see that @JeffCutler is hosting #sm127 today -- talking journalism and media-making (they're not the same)
Happy to see that @JeffCutler is hosting #sm127 today -- talking journalism and media-making (they're not the same)
@amoyal @kenburbary I'd say it's more of a "yes, AND we need behaviorists." Complementary, but different. #sm120
Gotta run to a 1:00 meeting, folks. Thanks for a great #sm120 @kenburbary!
@chuckhemann But...but...that would make SENSE! And stuff. :) #kumbaya #sm120
@chuckhemann @kenburbary Where does that come from, that unwillingness to talk to each other? Curious. #sm120
@kenburbary @chuckhemann And a huge business opportunity is born. The analysts shall inherit the earth. ;) #bigdata #sm120
@chuckhemann @BrandonWaselnuk @kenburbary Well, data is (are) data. Ignoring a source of it seems foolhardy. #sm120
@M_Gagnier Couldn't agree more. Yes yes yes. #sm120
@chuckhemann @BrandonWaselnuk @kenburbary Completely agree. And "marketer" and "market researcher" are often diff skill sets #sm120
@amoyal @kenburbary I'd say it's more of a "yes, AND we need behaviorists." Complementary, but different. #sm120
Gotta run to a 1:00 meeting, folks. Thanks for a great #sm120 @kenburbary!
@chuckhemann But...but...that would make SENSE! And stuff. :) #kumbaya #sm120
@chuckhemann @kenburbary Where does that come from, that unwillingness to talk to each other? Curious. #sm120
@kenburbary @chuckhemann And a huge business opportunity is born. The analysts shall inherit the earth. ;) #bigdata #sm120
@chuckhemann @BrandonWaselnuk @kenburbary Well, data is (are) data. Ignoring a source of it seems foolhardy. #sm120
@M_Gagnier Couldn't agree more. Yes yes yes. #sm120
@kenburbary True. All on a continuum. #sm120
@kenburbary @BrandonWaselnuk @chuckhemann But innumeracy has no place in marketing. #sm120
@chuckhemann @BrandonWaselnuk @kenburbary Completely agree. And "marketer" and "market researcher" are often diff skill sets #sm120
@kenburbary @chuckhemann And a huge business opportunity is born. The analysts shall inherit the earth. ;) #bigdata #sm120
@chuckhemann @BrandonWaselnuk @kenburbary Well, data is (are) data. Ignoring a source of it seems foolhardy. #sm120
@M_Gagnier Couldn't agree more. Yes yes yes. #sm120
@chuckhemann @kenburbary Where does that come from, that unwillingness to talk to each other? Curious. #sm120
@chuckhemann But...but...that would make SENSE! And stuff. :) #kumbaya #sm120
Gotta run to a 1:00 meeting, folks. Thanks for a great #sm120 @kenburbary!
@amoyal @kenburbary I'd say it's more of a "yes, AND we need behaviorists." Complementary, but different. #sm120
@jeremymeyers Ha! That, too. Now, stand down, Jeremy. ;) #sm118
@KathyHerrmann And with you! #sm118
@jeremymeyers Excellent point. That assumes, however, that folks know why and what they're measuring. ;) #sm118
Thanks to @Marc_Meyer @jasonbreed and @webby2001 for a great #sm118 today!
@themaria Indeed! But that distinction gets lost in a lot of the "why do we need ROI?" discussions. #sm118
@techguerilla @webby2001 But remember there's an ocean of difference between an "estimate" (based on SOMEthing) and a "guess." #sm118
@themaria Telemarketing and Email marketing both can deliver pretty firm ROI, no? #sm118
@themaria Telemarketing and Email marketing both can deliver pretty firm ROI, no? #sm118
Which brings us back to Q2. What do you measure...and how? ;) RT @webby2001: But you must do the work. #sm118
@dariasteigman And what do you use to make that determination? Are we back to ROI? ;) #sm118
For those who *do* consider opportunity cost? What's your process for prioritizing? What do you base the decision on? #sm118
RT @webby2001: Q3: Given all the things you could do to support your offline business, do you know the *opportunity cost* of SM for your business? #sm118
RT @webby2001: Q3: Given all the things you could do to support your offline business, do you know the *opportunity cost* of SM for your business? #sm118
@BarryBirkett Far, far too many. But that's a form of data dredging, I'd say: looking at a group of data & then seeing what you find. #sm118
@Aniketh You'd have to track where the leads came from. What's the lead worth? How much did it cost you to get it? #sm118
@Aniketh @webby2001 That depends *entirely* on what your'e trying to achieve through social media. Goals determine metrics. #sm118
@webby2001 "Not to decide IS to decide," eh? :) #sm118
@jasonbreed His "interactive resume" is in the second half. In there: a page full of Twitter testimonials. http://bit.ly/qpZ9hh #sm118
@jasonbreed His "interactive resume" is in the second half. In there: a page full of Twitter testimonials. http://bit.ly/qpZ9hh #sm118
@jasonbreed Did you see @djwaldow's interactive resume, part of his #projectawesome? He did just that. #sm118
@JakeDCrawford @webby2001 All suffer from a similar problem: exposure does not equal an impression. You can't know until you ask. #sm118
@JakeDCrawford @webby2001 All suffer from a similar problem: exposure does not equal an impression. You can't know until you ask. #sm118
@jgombita @dariasteigman Common tactic, and really, how long does it take to ask, "How did you hear about us?" #sm118
@BarryBirkett That's right. And it's important to know if and how those interactions make a difference. #sm118
@NealWiser When is it enough? When you can confirm or disconfirm a relationship between your online activities and their actions. #sm118
@BarryBirkett That's right. And it's important to know if and how those interactions make a difference. #sm118
@KathyHerrmann Just so. Communications isn't just two-way anyway, it's three- and four- and more. #sm #sm118
@NealWiser But the answer to that lies in being able to map online interactions to offline behaviors #sm118
@webby2001 @Aniketh @dariasteigman Your audience may not be online, but guaranteed people they talk to are. That's important. #sm118
RT @techguerilla: @webby2001 A1: Awareness, acknowledgement, engagement, disarming, overcoming barrier to entry. Neighborhood rules. #sm118
@dariasteigman @jasonbreed Well, if a potential has a questions, who do want to have answer it? Your competition? I'd think not. #sm118
RT @webby2001: Q1: If you transact business *offline*, how can social media help in relation to that business? #sm118
RT @webby2001: .Today we're going to talk about the mysterious world of "offline", and mapping your SM efforts. #sm118
@vargasl Yay! Laruen's here! #sm118
@vargasl Yay! Laruen's here! #sm118
@NathanRKing @webby2001 We tend to travel in packs. ;) #sm118
@Aniketh Check out tweetchat.com. #sm118
RT @webby2001: Today's #socialmedia tweetchat delves into the mysterious world of...offline. I'm asking the questions this week - join in at 12 EDT! #sm118
@RepuTrack That is increasingly true. #sm115
@cloudspark Thanks so much! Crazy how fast the time goes! #sm115
@LisaDJenkins Thanks so much! It's fast and furious, that's for sure. #sm115
@LizPW Thanks so much! #sm115
@misslorilo Thanks! Sorry we missed you, but hopefully the fire was doused without much damage. ;) #sm115
@RepuTrack Good point! Time -- and sanity -- management is a key consideration on how to start, and continue that mgmt process. #sm115
@NealWiser And I love me some geeky marketing fun, it's true. :) #sm115
@RepuTrack My pleasure! #sm115
@CassieViau Great! So glad you stopped by. #sm115
@davidhrosen Thank you! So glad you were here. #sm115
@eliingraham Thanks so much! #sm115
@JohnFrost Thank you for all your great contributions! #sm115
@JohnFrost Agreed. And knowing when they get there. #sm115
@TomMartin Thank you, sir! And it's all typing, so I can pronounce EVERYTHING. ;) #sm115
@JohnFrost It seems to me like there's a niche for everything. ;) #sm115
RT @jasonbreed: also, here's archive of today's chat, saved forever here http://hashtagsocialmedia.com/event/115 along with the other 114 weeks #sm115
@Marc_Meyer Thanks so much, Marc! #sm115
Whew! 1:00 already! Thanks so much everyone for the great conversation today. Happy to stick around for a few more minutes. #sm115
@JohnFrost True enough, but you can't plan for that. Nor measure it. You have to at least define, then be willing to adjust. #sm115
@jasonbreed Thanks so much! Delighted to have been here! #sm115
RT @JeffCutler: @tamadear Re: accessibility - If brand sells 24/7, be avail 24/7. If you're M-F, 8:30-5:30, match those hrs. #sm115 Hard, but important.
@jasonbreed Thanks so much! Delighted to have been here! #sm115
@TomMartin @markkrupinski I'd beware a fluid strategy -- easy to get lost. Tactics, however, should shift based on what works. #sm115
@JohnFrost But "amazing" is contextual -- you have to know your audiences and what they value to deliver what *they* think is amazing #sm115
@LisaDJenkins @ariherzog @TomMartin @megfowler It's all about knowing your values -- and naming your (moral) price ahead of time. #sm115
@cloudspark Ha! And now the million dollar question: what needs to be present for them to *want* to? #sm115
RT @cloudspark: @tamadear tuneout signs: shorter online interactions, fewer click-thrus, fewer posts and conversations, decr sales. #sm115
Great point from @JeffCutler about accessibility and expectations. How do you deal with that when it's multiplied across brands? #sm115
RT @JeffCutler: @tamadear A3 #sm115 I've become more open with my customers/audiences. I'm also more accessible now and expect that from others. 24.7.365
@MarchellGillis Yes, it does. And that makes things both harder (they're real people, after all!), and easier (ditto!) #sm115 #socialmedia
RT @jasonbreed: A3: social requires move from creating promises about the Brand to being accountable for the Brand promise in everything you do #sm115
@jasonbreed Beautifully said. That's it, exactly. #sm115
RT @Marc_Meyer: SM has made active listening imperative and essential & yet ironically Brands are still unsure what to do w/ the unstructered data #sm115
@LisaDJenkins That's the chameleon concept again -- having the core be sound and recognizable, but adapting based on environments. #sm115
RT @LisaDJenkins: @tamadear I often craft several deliveries for each message that appeal to specific demographics. The 1 billboard delivery is dead #sm115 A3
RT @NealWiser: @tamadear A3: It's really the toolsets. Loving the innovation. Better tools make it easier to service clients. #sm115
@megfowler Precisely. And have a clear vision of what it is you are, and stand for. #sm115
RT @davidhrosen: Q3 made me understand on visceral level that best brands belong to the consumer. If company has sole ownership, not enough excitement #sm115
@JohnFrost Authentic is a state (you can be authentically a jackass, after all). But transparency can be passive or active, true. #sm115
RT @davidhrosen: Q3 made me understand on visceral level that best brands belong to the consumer. If company has sole ownership, not enough excitement #sm115
@JohnFrost Authentic is a state (you can be authentically a jackass, after all). But transparency can be passive or active, true. #sm115
RT @EliIngraham: added > narrative [qual] to analytic [quant] biz metrics Q3: How has social changed how view your brands and strategy for managing? #sm115
@markkrupinski Ha! Fair enough. But Groupon had some holes, it seems. Social exposes those right quickly. #sm115
@JohnFrost I'd suggest that the brand was *always* in the hands of the customer. Social forced co's to be aware of that. #sm115
RT @megfowler: How would you manage your store differently if someone was standing outside telling people that you were a huckster? Hello, social. #sm115
@megfowler Just so. Brand is a product of *all* people's interactions with -- and about -- you. Social changes scope, scale of that. #sm115
RT @megfowler: How would you manage your store differently if someone was standing outside telling people that you were a huckster? Hello, social. #sm115
@megfowler Just so. Brand is a product of *all* people's interactions with -- and about -- you. Social changes scope, scale of that. #sm115
@LisaDJenkins And how do you strike that balance, Lisa? #sm115
@markkrupinski I'll bite! ;) What do you see that can be improved? And how can social help? #sm115
@megfowler Well, that's where that concept of "mosaic branding" comes in: setting the context when content control isn't possible. #sm115
@eliingraham Ha! #sm115
Q3: How has social changed how you view your brands and your strategy for managing them? #sm115
@RepuTrack Absolutely culture plays a part of it. How a brand engages IS part of the brand. #sm115
@cloudspark What are signs people can look for that people are tuning out? #sm115
Next question in 1 minute... #sm115
@eliingraham Exactly. It provides focus, and the basis for guiding principles of content, interaction. #sm115
True! RT @cloudspark: @tamadear your audiences have distinct way of telling you when the 'me/we' gets out of balance. they tune out. #sm115
On the point of organizational versus personal, I've found it often depends on time and resources available. #sm115
@jasonbreed Yes. Just so. Great point, Jason. #sm115
RT @jasonbreed: @tamadear when maturity level (brand) are difft and needs are not aligned (acquisition vs, branding vs service) #sm115
RT @NealWiser: Quick Summary - Managing multi accounts: Schedules, Different Apps, Workflow, Style Guides. Anything else? #sm115
RT @megfowler: Maybe there are 3 C's to look at in deciding what brands a team can manage: credibility / competition / capability? #sm115
RT @NealWiser: Quick Summary - Managing multi accounts: Schedules, Different Apps, Workflow, Style Guides. Anything else? #sm115
@eliingraham It was a good one -- and why I wanted to come back to it! #sm115
RT @megfowler: Maybe there are 3 C's to look at in deciding what brands a team can manage: credibility / competition / capability? #sm115
RT @LisaDJenkins: Q2 #sm115 I like the tools Hootsuite offers for team integration wi/Facebook & Twitter. Team Members can take specific tasks/roles.
RT @JeffCutler: @tamadear A2 editorial calendar, knowing your brand(s) and your audience, having a dedicated and talented team, knowing goals. #sm115
How do you go about determining the balance of "organizational voice" versus "personal/human" in the brands you manage? #sm115
RT @JosephHurtado: @tamadear focus, focus, focus. Brands lose power when diluted, teams lose power when they don't focus too. #sm115
Excellent point. RT @davidhrosen: @tamadear During a crisis. Then you need to centralize and focus. #sm115
RT @synxiec: public #evernote notebooks. RT @tamadear: What techniques, tools can help a team better manage multiple brands? #sm115
@NealWiser Careful... ;) #sm115
RT @JohnFrost: Multiple people managing one brand requires checks and balances to ensure consistency and non-duplication of content #sm115
RT @JohnFrost: Multiple people managing one brand requires checks and balances to ensure consistency and non-duplication of content #sm115
When is a team *not* the right answer for managing multiple brands? #sm115
RT @markkrupinski: @tamadear A2: huddles or small meetings reinforce strategy & allow opps for "adjustments" #sm115
@jasonbreed That depends, I'd say. But generally, yes, I'd support focus on particular outcomes. #sm115
@synxiec General question, really. But let's keep it focused to social... #sm115
@cjx07ster Ha! Love that! #sm115
@markkrupinski Great point. But how do you get there? How do you reinforce behaviors? #sm115
What techniques, tools can help a team better manage multiple brands? #sm115
@NealWiser Not necessarily -- they have products that compete head to head. Detergents, for example. #sm115
RT @megfowler: A2: I think you can, if they're given the time to understand what each one is about and time to convey accurately. #sm115
@NealWiser Well, that's P&G's business model...would be interesting to see that play out in social #sm115
RT @TomMartin: @tamadear easiest way is to have the brands talk to each other online... sometimes even co-host events, etc. Seen it work well. #sm115
Yes. KEY. RT @megfowler: I think you have to be a customer to be an advocate for a brand. You can't push out what isn't part of you. #sm115
@JohnFrost The brand guidelines for some, though, may suggest a more direct, more personal and human approach, yes? #sm115
Yes. KEY. RT @megfowler: I think you have to be a customer to be an advocate for a brand. You can't push out what isn't part of you. #sm115
Next question in about 3 minutes, folks... #sm115
@TomMartin How do you build up that cross-pollination, Tom? Do you see people cross to your other brands? #sm115
@synxiec Tell us more about how you do that... #sm115
RT @SueSpaight: @tamadear Agree completely re: core of brand - every brand should have an articulated brand personality/character. #sm115
@BrettJSteele I think yes, there needs to be. Otherwise the brand voices get diffuse, muddled. #sm115
What are some opportunities that can come from managing multiple brands? #sm115
@megfowler And that's where the chameleon comes in. Finding that core of what your brands are is key. #sm115
RT @JeffCutler: @tamadear To maintain voice and effectiveness, I make sure I know the audience for each persona/brand and craft content for them. #sm115
@megfowler And that's where the chameleon comes in. Finding that core of what your brands are is key. #sm115
RT @JeffCutler: @tamadear To maintain voice and effectiveness, I make sure I know the audience for each persona/brand and craft content for them. #sm115
@TomMartin I describe that process as being a chameleon. Be always recognizable, but adapt to the environment. #sm115
RT @markkrupinski: @tamadear A1: also, when harnessing multiple social platforms & brands, one must remember how each uses it (ex. pics vs video, etc.) #sm115
RT @CassieViau: @tamadear A1: Time and organization - it's a lot to keep track of. #sm115
@misslorilo Hello, Lori! #sm115
Seeing a few folks talk about developing unique voices for their brands. How do you go about doing that? What works? #sm115
@markkrupinski Any guidelines for how you develop those voices and keep them consistent? #sm115
RT @markkrupinski: @tamadear A1: biggest challenge is ensuring proper "voice" for each account consistently & effectively #sm115
RT @JohnFrost: Practically, biggest challenge is making sure I'm logged into the right account. :) #sm115
How do folks deal with @johnfrost's challenge of making sure you're logged into the right account? #sm115
@JohnFrost That *is * a challenge! #sm115
RT @LisaDJenkins: If you don't want to be inundated with a flurry of #sm115 tweets from me for the next hour, try Muuter http://muuter.com/
@NealWiser Ha! Moon phases *are* key to that, it's true. ;) #sm115
@RepuTrack Thanks for checking it out! #sm115
(So, ready?) Q1: What's your biggest challenge/opportunity when managing multiple brands? #sm115
@NealWiser Ha! Moon phases *are* key to that, it's true. ;) #sm115
@SueSpaight Hello, Sue! ;) #sm115
@JohnFrost Personal or professional, John, or a combo? #sm115
And that can be any combination, of course -- personal, professional, both. #sm115
As folks settle in, let's get a digital show of hands of who manages multiple brands online? #sm115
It's noon on my clock...that must mean it's time for #sm115 on managing multiple brands online!
Whee! RT @Marc_Meyer: Ok folks time to strap yourselves in for today's #sm115 chat with @tamadear. Topic? Managing multiple brands in sm
Do you manage multiple brands in social media? Tune in today's #socialmedia tweetchat at 12 noon EST! (I'm hosting!) #sm115
RT @Marc_Meyer: Don't forget at 12 noon EST @tamadear hosts todays 115th #socialmedia tweetchat #sm115
I'm hosting today's #socialmedia chat! Topic? Managing multiple social brands. Tune in today at noon to #sm115. See you there!
For your "not to be missed" list: RT @Marc_Meyer: Guess what? Tomorrows #socialmedia tweetchat host is @techguerilla #sm111 Noon EST.
@techguerilla Yay! Good luck -- wish I could be there to harass...um, support. ;) #sm111
For your "not to be missed" list: RT @Marc_Meyer: Guess what? Tomorrows #socialmedia tweetchat host is @techguerilla #sm111 Noon EST.
@techguerilla Yay! Good luck -- wish I could be there to harass...um, support. ;) #sm111
RT @megfowler: #sm105 is just < hour away. Come chat with us about qualifications / background / training for SM pros -- including yours!
RT @megfowler: Excited to be hosting #sm94 today -- tune in at 12 pm EST to chat about conflict on social networks!
I'm influenced by people that ask hard questions: @justinwhitaker, @frankrebecca, @danperezfilms... #sm75
@techguerilla Heh. Battle of the metaphors! Personally, I'd rather be Merlin than Arthur any day. #sm75
@KellyeCrane Exactly. And *those* people usually like to stay behind the curtain. We need both wizards and men. #sm75
@chuckhemann True. So in that sense, the Fast Company project might have a greater ultimate impact. It broke through the bubble. #sm75
@chuckhemann Equally interesting is to compare it with the InfluencER Project, and how well *that* was received. #sm75
@techguerilla So true (on both counts...). #sm75
@chuckhemann Oh, no you didn't! ;) #sm75
Algorithms don't capture the back channels. How do you measure those, and the influence hiding there? #sm75
@misskatiemo @appleboxstudios Personally, it's those offline relationships that I consider MUCH more influential. #sm75
@AppleBoxStudios But that's only the influence you SEE. I'd say the vast majority of the biggest influence in SM happens offline. #sm75
@EJEllisTweets Agreed. I'd like to think that, at minimum, there's an obligation to understand the power one's popularity COULD wield. #sm75
@techguerilla @chuckhemann Exactly. Influence is ability to motivate *meaningful* actions. But you have to define "meaning." #sm75
Q2 The usefulness of various metrics is contextual. RTs, links = influence if you're trying to expand reach/awareness. If not, meh. #sm75
@EJEllisTweets Great point. Is there an obligation? ("With great popularity comes great responsibility...?") #sm75
@chuckhemann True. Lemming effect. Sometimes the crowd around someone is more influential than the figure him/herself. #sm75
@EJEllisTweets Popularity increases reach, which *potentially* raises possibility of influence. But it doesn't drive it. #sm75
A1: Influence is about action. Popularity is a state. #sm75
Personal brands, like any brand, exist only in the heads of others. You can influence what people think, but you can't dictate. #sm74
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@Marc_Meyer So is answering the phone, and reading/responding to email. We'll all adapt eventually. #socialmedia
@kenburbary @Marc_Meyer But it's not just abt listening--it's abt watching. It's not just wht ppl say, but how and where. #socialmedia
