Will be good RT @Marc_Meyer: Today at 12 EST we welcome @chuckhemann for our #socialmedia tweetchat on social indices like Klout #sm136
@TomMartin Yes? #sm128
@danperezfilms I read yours because of it, what's that say? #sm128
@TomMartin I would, but meetings beckon #sm128
@TomMartin I would, but meetings beckon #sm128
@tamadear @webby2001 That would be my difference between 'educated' and 'uneducated' :P #sm118
@webby2001 In all this measurement discussion, I'd just like to say don't undervalue *educated* gut feelings #sm118
@webby2001 typically opportunity costs are like roi metrics. trailing indicators :) #sm118
@chuckhemann @webby2001 I do however think it's an interesting challenge to figure out how to ask the right survey Q in that environ #sm116
@chuckhemann @webby2001 It's a predetermined convo. The POV and logic processing is already in place to agree at some level. #sm116
@chuckhemann Therefore if we answer survey that we do *not* trust them, we are admitting we are foolish. Most won't do that. #sm116
@chuckhemann We *know* that FB will abuse trust, it's a well documented fact. Yet we are all there. #sm116
@chuckhemann (ctd) So is that 'trust' or 'denial'? #sm116
@chuckhemann My POV: People are willing to look the other way to an astounding degree if it means they can keep something they want. #sm116
@chuckhemann I don't see FB building trust. I see them focused on relevancy/personalization, but could be wrong. #sm116
@chuckhemann $2B market cap B2B might scale fine, $10M low price point consumer product might not. #sm116
@chuckhemann For all who can't get enough return out of 1:1 engagement due to volume. They span biz sizes/types. #sm116
@chuckhemann 1:1 Mktg means you can't scale to traditional mktg volumes. Advocacy is only path forward. #sm116
@RepuTrack @TheTimHayden Most mainstream FB relationships were prior to FB. Us folks with lots of non IRL FB friends are the weirdos.#sm116
@NealWiser That's not a social media risk, that's a life risk. #sm116
@chuckhemann so again we end up at "advocacy marketing" being the true aim :) (did I just spin that to my mantra?) #sm116
@TheTimHayden @chuckhemann Whats funny, is that successful FB mktg is really mktg to individuals *off* FB who then take story *to* FB #sm116
@TheTimHayden @chuckhemann Whats funny, is that successful FB mktg is really mktg to individuals *off* FB who then take story *to* FB #sm116
@chuckhemann @NealWiser Which is why FB is better pool. Referrer base is more known to you than other networks. #sm116
@chuckhemann @NealWiser Which is why FB is better pool. Referrer base is more known to you than other networks. #sm116
@chuckhemann Brands 'borrow' trust/influence in a social network for most part. FB provides better pool for that. #sm116
@mediasres Well, specifically I am talking about the 'borrowing' of trust from external parties to exert positive influence #sm111
@AndrewMueller and those actionable results are many factors greater than traditional 'influencer marketing' #sm111
@AndrewMueller exactly. and by identifying and fostering them you influence their level of advocacy #sm111
@AndrewMueller from a mktg acquisitionperspective i need advocates 'in the field' not on platform where customers already proliferate #sm111
@AndrewMueller keep in mind, i'm restricting my pov as I stated to marketing functions #sm111
@mediasres no, you're guessing :) #sm111
@mediasres Delivering product/service of such value to instigate advocacy should be organic imo #sm111
@AndrewMueller No, the *creation* of advocates is organic, utilizing them most effectively is not #sm111
@AndrewMueller to put it more simply, why would you *not* seek out advocates? #sm111
@AndrewMueller you seem to treat them as one or the other? why? #sm111
@chuckhemann i have failed in my mission then :) #sm111
@ckieff you too chris #sm111
@AppleBoxStudios thx for the great questions #sm111
@NealWiser thx for joining ,have a great trip #sm111
@RickCaffeinated was my pleasure, now i think i need a nap #sm111
@AndrewMueller about 'seeking honest reviews' vs 'advocates' #sm111
@JoeKikta Thanks Joe, hope it was worthwhile #sm111
@mediasres Start here, http://t.co/gv7BVrI , then here http://t.co/0MrcJMG , then http://t.co/OwLHj58 #sm111
@mediasres Start here, http://t.co/gv7BVrI , then here http://t.co/0MrcJMG , then http://t.co/OwLHj58 #sm111
@andrewmueller 1:1 sounds great, but it doesn't and can't scale #sm111
@Marc_Meyer Thanks to everyone for your time, my god that went quick. #sm111
You don't have to be a "person of influence" to be influential.
~Scott Adams #sm111
As we close in on the hour. Seek advocates not 'influencers'. Context is critical. If it's easy you're doing it wrong. #sm111
@afmarcom yes, they can be as influential #sm111
@afmarcom Damned skippy :) #sm111
Long story short. Influence measures can be a starting point, but human analysis provides the insight. Insight=Success #sm111
Long story short. Influence measures can be a starting point, but human analysis provides the insight. Insight=Success #sm111
Long story short. Influence measures can be a starting point, but human analysis provides the insight. Insight=Success #sm111
@mediasres Lots of diff types of advocacy. Explicit and implicit. If I say I use 'x' product I am not advocating, but you chk it out #sm111
@roigmedia PeerIndex, BlogDash (for blogs), interesting work at StlIndex to add geo layer to context, etc. #sm111
In response to some of my methods. See post here on 'Hunter/Gatherer Programs' http://bit.ly/dpxRrJ
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@mediasres Disagree. If my influence in whatever area has established trust/credibility then it matters. #sm111
@ckieff That isn't necessarily wrong. Direct reach, and extended reach can be very different. #sm111
@MediasRes I talk about it a lot actually :) Typically through programs on competitive manipulation #sm111
@ckieff That isn't necessarily wrong. Direct reach, and extended reach can be very different. #sm111
@MediasRes I talk about it a lot actually :) Typically through programs on competitive manipulation #sm111
@MediasRes I talk about it a lot actually :) Typically through programs on competitive manipulation #sm111
I've run shotgun campaigns with 'mass influencers', they suck as drivers of action. Conversions are embarrassing. #sm111
The problem is advocate programs are hard, take time, consistent upkeep. So what? Success is supposed to be easy? #sm111
The problem is advocate programs are hard, take time, consistent upkeep. So what? Success is supposed to be easy? #sm111
What you want is to foster a pool of advocates. Provides scale, at point of need, prior trust, and proven drivers of action #sm111
What you want is to foster a pool of advocates. Provides scale, at point of need, prior trust, and proven drivers of action #sm111
@AppleBoxStudios More like 'advocates are your best influencers' #sm111
@mediasres Glad you asked :) #sm111
@AppleBoxStudios More like 'advocates are your best influencers' #sm111
There's a specific type of influence that achieves those things, it's called *advocacy*. #sm111
So let's put a few things together. You need influence at the point of need & you need prior trust.... #sm111
There's a specific type of influence that achieves those things, it's called *advocacy*. #sm111
So let's put a few things together. You need influence at the point of need & you need prior trust.... #sm111
@megfowler ok, now I'm hungry for donuts, thx for that #sm111
@megfowler ok, now I'm hungry for donuts, thx for that #sm111
If you have too large a pool of 'prospects', then applying influence scores to help narrow down that pool is useful for example. #sm111
@JoeKikta I would argue they are completely objective, but we use them as relative measures subjectively #sm111
Contextual relevance is critical to understanding. "Swimming can be fun, or a means of not drowning". #sm111
These influence scores should be a *starting* point for questions, never a place to end your research. #sm111
I am more influential than @mayorslay? @common_squirrel is more influential than me? In what ways? Why? #sm111
I am more influential than @mayorslay? @common_squirrel is more influential than me? In what ways? Why? #sm111
These influence scores should be a *starting* point for questions, never a place to end your research. #sm111
Tools (such as Klout) are never the issue. It's how you choose to use them. Marketers are lazy #sm111
@CariSultanik It may surprise everyone to learn that I use them, and others, frequently #sm111
@CraigGMoore definitely #sm111
Q2. If context is so critical to understanding influence, do tools such as Klout have value? To whom? #sm111
So let's move it forward then to a more divisive question... #sm111
Q2. If context is so critical to understanding influence, do tools such as Klout have value? To whom? #sm111
So let's move it forward then to a more divisive question... #sm111
@Marc_Meyer Agreed for the most part, thus a need for a trusted relationship prior to point of need. (see Q3 in a min.) :)
#sm111
Q2. If context is so critical to understanding influence, do tools such as Klout have value? To whom? #sm111
So let's move it forward then to a more divisive question... #sm111
@Marc_Meyer Agreed for the most part, thus a need for a trusted relationship prior to point of need. (see Q3 in a min.) :)
#sm111
@CariSultanik then a prior relationship *before* the point of need would be critical to optimizing success yes? #sm111
@Your_Shirt_Guy So if you haven't established a prior relationship, are you as effective at that point of need? #sm111
@CariSultanik Can we agree that influence requires trust, and that trust is earned or borrowed? #sm111
@JoeKikta exactly right #sm111
So, Contextual needs vary from day to day, moment to moment, so how can you be there at the point of need to exert influence? #sm111
@CariSultanik Can we agree that influence requires trust, and that trust is earned or borrowed? #sm111
@JoeKikta exactly right #sm111
So, Contextual needs vary from day to day, moment to moment, so how can you be there at the point of need to exert influence? #sm111
@megfowler Reach is 'relatively' easy to define, it's why we gravitate to it. It's just inadequate. #sm111
@JoeKikta exactly right #sm111
So, Contextual needs vary from day to day, moment to moment, so how can you be there at the point of need to exert influence? #sm111
@RickCaffeinated Exactly, it's what I call contextual relevance. #sm111
A mass influencer is relevant as a point of reference/awareness, e.g. 'maybe I'll need that one day #sm111
A contextual influencer is relevant at the point of need, e.g. a plumber when sink is clogged #sm111
@megfowler Reach is 'relatively' easy to define, it's why we gravitate to it. It's just inadequate. #sm111
A mass influencer is relevant as a point of reference/awareness, e.g. 'maybe I'll need that one day #sm111
A mass influencer is relevant as a point of reference/awareness, e.g. 'maybe I'll need that one day #sm111
A contextual influencer is relevant at the point of need, e.g. a plumber when sink is clogged #sm111
A contextual influencer is relevant at the point of need, e.g. a plumber when sink is clogged #sm111
@conversition Agreed, I segment between 'mass influencers' (the common understanding) and 'contextual influencers' #sm111
@conversition Agreed, I segment between 'mass influencers' (the common understanding) and 'contextual influencers' #sm111
@NealWiser So reach doesn't matter? :) #sm111
@NealWiser So reach doesn't matter? :) #sm111
Q1. Can a ‘influencer’ with 500 followers be as influential as someone with 500,000? #sm111
Ready? #sm111
b) For purposes of this chat I define 'influence' as instigating a desired result. #sm111
Q1. Can a ‘influencer’ with 500 followers be as influential as someone with 500,000? #sm111
Ready? #sm111
b) For purposes of this chat I define 'influence' as instigating a desired result. #sm111
a) For purposes of this chat I'm speaking from a marketers perspective. #sm111
To get us started, let me begin with a couple of items to set the stage and keep us on track #sm111
a) For purposes of this chat I'm speaking from a marketers perspective. #sm111
To get us started, let me begin with a couple of items to set the stage and keep us on track #sm111
Ready? #sm111
b) For purposes of this chat I define 'influence' as instigating a desired result. #sm111
To get us started, let me begin with a couple of items to set the stage and keep us on track #sm111
@Marc_Meyer Pleasure to be here with all these smart folks Marc
#sm111
Ha, two windows open and neither one is up to date. This should be interesting to try and keep up with :) #sm111
Psst, as far as #sm111 tweetchat participants are concerned, I am showered and clothed ok?
If participating in the #socialmedia chat today at 12 EST, this will help set the stage http://t.co/gv7BVrI #sm111
RT @Marc_Meyer: Do Influencers Or Customers Buy Your Products? Find out today at 12 EST as @techguerilla hosts our 111th #socialmedia tweetchat #sm111
Be afraid, be very afraid RT @Marc_Meyer: Guess what? Tomorrows #socialmedia tweetchat host is @techguerilla #sm111 Noon EST.
Be afraid, be very afraid RT @Marc_Meyer: Guess what? Tomorrows #socialmedia tweetchat host is @techguerilla #sm111 Noon EST.
RT @Marc_Meyer: FYI, if you think this #socialmedia chat was good wait till next week with the always opinionated @techguerilla #sm110
@jaybaer there is no perfect system. everything is just about narrowing amt of guessing. #sm107
@Marc_Meyer @jaybaer 'too fast' is when u don't research their stream for intel before responding :). #sm107
@jaybaer existing customers can be cross matched using email db, should give you insight into prospective cust usage. #sm107