RT @megfowler: Mom calls it "heaping coals" -- you take the energy out of a complainer by seeing their side and going the extra mile #sm94
RT @mzayfert @andrewmueller @themaria agreed, having killer product is a given IMO, if you're not exceptional you will fail @ branding #sm58
RT @denisegass: Agree. A good user exp is comprised of many factors. RT @themaria: For a good story, you need killer user experience #sm58
RT @andrewmueller @iMediaMichelle The interaction between customer & brand @ every touchpoint creates the story = negotiation of sorts #sm58
RT @andrewmueller @iMediaMichelle The interaction between customer & brand @ every touchpoint creates the story = negotiation of sorts #sm58
@KevinLyons @KevinLyons Thanks. I used your link to follow everyone from #sm56. Thrilled to see I was already connected w 70%.
RT @KevinLyons: Great SM chat w/ @TreyPennington & everyone on #SM56 Here is a follow list of everyone who participated: http://ow.ly/1APDS
#sm56 heading over to blastfollow.com to make sure I get connected with everyone from #sm56. Good people; great insight; solid model 4 givng
#sm56 Thanks for being here and contributing. Y'all will be the ones to change the world, and change a few corporations along the way, too!
! RT @nigellegg: @treypennington is why the C-suite needs to go back to the shop floor, talk to people #sm56.
@MrAkashSharma So true. Just a tool; and, a means to an end, but not the end. #sm56
RT @jsandford Monitor with your ears sometime. Physically talk to your customers. Human expression can speak >140 characters #sm56
Smiles to @ambercadabra RT @jasonbreed: @treypennington using Radian6 inside proprietary dashboard to Listen #sm56
Just 2 minutes left: what have you heard different today or what will you do differently tomorrow as a result of #sm56?
#sm56 Just curious, what tools are you using to "listen" now?
RT @KevinLyons A3: Goal to contribute more than consume. Engage outside of the familiar SM ecosystems. Add value. #sm56
RT @swansama Q3: Be open to the process, listen, share, and continue to try new ways to embrace sm #sm56
#sm56 agreed. For me, tools have been avenues to significantly more face-to-face meetings. Goal wasn't tools; it was connecting w people
RT @stepmorgan @techguerilla Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
RT @billfromsc If conversations don't happen inside, they can't happen outside. #sm56
RT @kikilitalien (A-Q3) Think in relationships...not dollars. #sm56
RT @stepmorgan @techguerilla Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
#sm56 Checklist: Open up, put up, shut up, listen up, give out, invite in, forget yourself, embrace others…
#sm56 Y'all are smart. Time for Q3: What's on your checklist for becoming more "social"?
@Marc_Meyer or, How to lead from the back of the room; How to change your company from the mailroom up? #sm56
Or, how to lead from behind? #sm56
Or, how to lead from behind? #sm56
Good blog title: How to lead without being in charge. #sm56
RT @correlationist @billfromsc For small orgs built around the customer, SM is a natural fit and can be implemented whole cloth. #sm56
Book-worthy topic! RT @TransitionalTee: @listeningpostuk Don't have to be an exec to lead. :) #sm56
RT @McCreadyM: @treypennington employee initiative has come first in my experience. hard to see SM power until it's happening. #sm56
That's what I've seen, too. RT @Stadol #sm56 employee initiative (in my experience). Lots and lots (and lots) of employee initiative.
RT @MeltwaterBuzz: What he said ---> RT @stadol: #sm56 An SM evangelist will be stymied by lack of mgmt. support
#sm56 On to Q2: Which comes 1st: executive investment or employee initiative?
RT @sepler #sm56 Culture has to include trust of individuals. SM cannot thrive in authoritarian or high-control culture.
RT @LeeAnne_Orange @ActiveIngreds if innovative, should feel like you're at top of a roller coaster—totally excited, sick @ UR stomach #sm56
@correlationist #sm56 Thanks for that shout out. Glad you're here.
RT @paulgailey @treypennington Listen to their customers, not their company rules. #sm56 (
#sm56 @JohnWLewis brings up good point: Maybe your company doesn't NEED to embrace social media.
#sm56 Cultural requirements for embracing SM, so far: 1. willingness to be open, to experiment, to converse, to act, 2. must actually care…
#sm56 Cultural requirements for embracing SM, so far: 1. willingness to be open, to experiment, to converse, to act, 2. must actually care…
Absolutely! RT @Stadol: @treypennington #sm56 also, lack of effective implementation of SM by mgmt can actually hurt the co. in the long run
RT @ryanoburch: #sm56 Culture def starts from the top. This poses a challenge, because SM needs to happen from the bottom up.
RT @digital_consult: Marketplace is driving companies into social media - it's increasingly where customers make purchase decisions. #sm56
#sm56 Before we officially move to Q2… What are the cultural variables essential for successfully embracing social media? (A company must…?)
RT @swansama Lack of understanding of SM by management has a lot to do with the bottom up trend #sm56 #sm56
#sm56 Looks like we're developing a few paths: Culture: 1. who creates it, 2. who makes it evident, 3. how is it made known…
#sm56 @Stadol
#sm56 Both @Stadol
@Tbeffs @KevinLyons @ActiveIngreds @SeeboldMarCom @mtupot Thank you. Eager to hear your thoughts on Question 1 of #sm56
#sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
#sm56 What do you think? Who's the cultural driver within the company: management, employees, marketplace, other?
#sm56 heard at PRSA mtg: social media adoption cycle: Hear about it; launch it; stumble; hire sm guru; hire another one; ask questions.
#sm56 Fascinating to see companies dive into social media. Was at a PRSA mtg recently
#sm56 Welcome to this week's chat. Social media and the culture behind it (around it, over it, through it).
@HowellMarketing Cool chat coming up @ noon ET #sm56 Is your culture even ready for social media? The guest guy is me; hosted by @Marc_Meyer
Thank you! RT @brightmatrix Follow #sm56 at noon ET today to hear @treypennington discuss if your business culture is ready for social media
#sm56 Is your culture even ready for social media? Maybe you should wait to open that corporate fan page? Let's chat at GMT-5 (noon ET)
RT @Synthesio: Today's #socialmedia Tweetchat host : @treypennington at noon EST #SM56 (via @Marc_Meyer)
RT @Marc_Meyer: FYI, Next weeks #socialmedia tweetchat host will be .@treypennington #sm55 #sm56
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@jorgefusaro Here's the scoop: http://hashtagsocialmedia.com/ #sm39
RT @visualrhetor: My new Social Media Awesomeness Certification - http://twitpic.com/uo8kr @thebrandbuilder #sm39
RT @dc2fla Have to agree @clayhebert: @thebrandbuilder is like the Baskin Robbins of sm-31 Flavors of Genius! Delicious, fine thinking #sm39
RT @KathyHerrmann: New link for How to Determine #SM Value & ROI webinar. http://ow.ly/OEqW #smroi #sm39
RT @KathyHerrmann: New link for How to Determine #SM Value & ROI webinar. http://ow.ly/OEqW #smroi #sm39
If you'd like to connect with everyone on the chat, you can use blastfollow.com to follow participants. #sm39
If you'd like to connect with everyone on the chat, you can use blastfollow.com to follow participants. #sm39
RT @jasonbreed: Miss todays chat on ROI? Its all captured here (forever;) http://hashtagsocialmedia.com/event/39 #sm39
@GetResults Possibly. Would very much enjoy your WordPress workshop. #sm39
@GetResults Possibly. Would very much enjoy your WordPress workshop. #sm39
RT @KathyHerrmann: For interested folks, view my webinar on How to Determine #SM Value & ROI. http://ow.ly/OEbA. Includes methodology. #sm39
More poetry RT @KathyHerrmann: @treypennington Yep. Metrics = foundation for defendable assumptions that feed valuation analysis. #sm39
@KathyHerrmann There's something poetic in that: "correlation of metrics to money." I like that. #sm39
@alyce Nope. It's not something I wrote (wish I had). Marketing Metrics is one of those "basics" measurement evangels must study #sm39
RT @ericswain: @gemmawent @treypennington @brightmatrix @cmwooll - you're all platinum-level certified now. #sm39 [wow. thanks. Ceremony?[
RT @ericswain: @gemmawent @treypennington @brightmatrix @cmwooll - you're all platinum-level certified now. #sm39 [wow. thanks. Ceremony?[
for those really serious about this measurement stuff, check out Marketing Metrics http://bit.ly/getREAL #sm39
for those really serious about this measurement stuff, check out Marketing Metrics http://bit.ly/getREAL #sm39
ROI and Value aren't the same. What's the ROI of SM is an entirely different question than What's the Value of SM. #sm39
ROI and Value aren't the same. What's the ROI of SM is an entirely different question than What's the Value of SM. #sm39
@ericswain Will you include a custom Internets badge for me to display on my website? #sm39
@ericswain Will you include a custom Internets badge for me to display on my website? #sm39
@nigellegg You can pick or just make up your own, all for just one easy payment of $49.95 & the certification (framed) is yours. #sm39
RT @thebrandbuilder: @GetResults Q2 Right. The key in adoption is for #socialmedia to first solve a business problem. #sm39
Yes, indeed, certification. If you'll send $49.95 to my paypal account, we'll rush your beautifully framed certification right out #sm39
RT @brightmatrix: Ah, social media certification. Is medium mature or unified enough to grant such a title? #sm39
Agreed! RT @smurdoff: @thebrandbuilder Social becomes "a way of doing business" for all departments, not a new one #sm39
Agreed! RT @smurdoff: @thebrandbuilder Social becomes "a way of doing business" for all departments, not a new one #sm39
RT @nigellegg: RT @ajmunn: We forget that marketing function goes beyond advertising and PR. SM is no different. Do research first #sm39
RT @gemmawent: Great chat going on at #sm39 on social media roi, join us #sm39
RT @thebrandbuilder @CoryOBrien A big part of soc med strategy/planning should be to decide if ROI will even be a goal of the campaign #sm39
RT @jasontspencer RT @KrisColvin Great post too! The @thebrandbuilder outlines The Basics of #socialmedia Program Planning http://ow.ly/u9Lk
RT @The_Real_Atom: @treypennington #SocialMedia with host @TDefren at 12est PR position in companies related to SocMed http://bit.ly/MLEP7
RT @The_Real_Atom: Join the Social Media industry for a great discussion at the #socialmedia hashtag going on now.
RT @DaveCharest @briansolis Personality of one representing brand should match brand personality. Many times an afterthought #socialmedia
Sound philosophy: RT @lizstrauss I blog to explore ideas & provoke thinking—my own & others'. I tweet to find info & listen in. #socialmedia
RT @abrahamlloyd @lisasarbone's Social Media Planning post is fantastic. A definite must read. http://TwitPWR.com/frY/ #socialmedia
RT @leejorgensen Intel social media guidelines for employees http://tinyurl.com/6dxley #psfbuzz #socialmedia
@CourtneyEngle I do believe you're right. Some great leaders on #socialmedia (at least from 12:00pm to 1:00pm). Looking forward to next Tues
@sonnygill Yes, you are. Great to see your discussion. Some solid resources keep popping up throughout #socialmedia
RT @hashmarket RT @twiteconomy How #Twitter and email can benefit targeted #marketing #socialmedia http://TwitPWR.com/fq0/
Wow. #socialmedia is a trending hashtag. Who would have thought?
