This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Greetings to new contacts! Glad so many enjoyed the image :D #sm39
Was that rhetorical? ROI is a TYPE of measurement, I'd say no. RT @nigellegg: Is it possible to calculate ROI without measurement? #sm39
ROI is quantitative only. #sm39
ROI is quantitative only. #sm39
ROI is quantitative only. #sm39
Q3: Measurement is the task, ROI is one of the objects of that task. #sm39
RT @smurdoff: @thebrandbuilder Social becomes "a way of doing business" for all departments, not a new one #sm39
RT @thebrandbuilder: #sm39 Social Media is not a discipline like Marketing or sales, that will eventually create a new department.
RT @smurdoff: The rate of change in social media means iteration on strategy and tactics will be important #sm39
Investment and Return are there whether you measure them or not, but the act of measuring also impacts ROI. #sm39
Investment and Return are there whether you measure them or not, but the act of measuring also impacts ROI. #sm39
RT @elhoust: #sm39 Q1: Also 4 strategy & planning 2 B the most successful, it has to integr8 all parts of the execution, not in silos. A ...
RT @elhoust: #sm39 Q1: Also 4 strategy & planning 2 B the most successful, it has to integr8 all parts of the execution, not in silos. A ...
RT @elhoust: #sm39 Q1: Also 4 strategy & planning 2 B the most successful, it has to integr8 all parts of the execution, not in silos. A ...
This will be awesome. RT @thebrandbuilder: Today's topic: Advancing the Discussion of Social Media & ROI #sm39
#sm37 Off Topic: Why are we till referring to people as "consumers?" Consumers don't converse. Stop it.
Ya! RT @tealac: gr8 new followers from todays #socialmedia chat! follwing ya'll right back! #sm34
Be authentic: treat online connections like they're customers in your store. "What can *I* do for *you*? Listen. #sm34
Be authentic: treat online connections like they're customers in your store. "What can *I* do for *you*? Listen. #sm34
@Marc_Meyer Exactly - way too many people don't realize it's all connected, and it's all but public. #sm34
@tracybb I think real transparency can come dangerously close to overdisclosure, which is as socially destructive online as off. #sm34
@tealac @tracybb Online or offline, both spaces require a certain level of discretion. Being authentic still means being you. #sm34
Bang on! applies to bot personal and corp RT @tealac: being authentic means you are the same person online and off! #sm34 (via @svsashank)
"Being authentic means... being yourself, with no apologies. #sm34 #socialmedia
