#socialmedia Profile

Profile

@whatworks

twitter: @whatworks

#sm tweets: 128

Can social media move the needle for brands during the holidays?

An introvert's approach to leveraging social media for business success

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

The rise of the social index and its impact on influence

Social Media for Crisis Planning & Response

Informal Tweet Chat Event

Separating the Personal & Professional in Social Media...or Not

Influence and #Brandfail

Social Search: Don't Miss the Opportunity

#sm129

The Twitter (R)evolution

Journalism & Good Content are Finally Converging

The Role of Education in Social Media

Fear and Loathing in Content Creation

Centers of Excellence

Content is King: Blogging for the Top of the Sales Funnel

Can a Personal Brand Coexist Within a Corporate Ecosystem

Trolls or Contrarians? The food chain of social media

Welcome to the Big Data Era, How do Marketers Cope?

Develop Your Social Business

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Blood from a turnip or can social drive sales in B2B?

Building Relationships: Choose Your Social Network Wisely

Love All Your Children The Same: Managing Multiple Social Brands

What should we be measuring in social media?

Social Business

Does Public Relations Get The "Message" in Social Media

Do Influencers Or Customers Buy Your Products?

The disruptive forces of social content

Changing the Customer Satisfaction Approach with Social Media

"Content Curation" Hype or Solution

Is Twitter Massively Overrated?

What kind of training / education / experience "qualifies" you to do social strategy?

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Social Media in a content economy

Communicating Specifically To The Masses: Social Content Management

Is pulling a bonehead move the new "strategy" for some brands?

Can PR & Advertising Work together on social?

Government & Social Media: The Global & Local Impacts

Social media training: who needs it?

Unleashing Consumer Insights with Social Media

The Rise of the Brand Experience

How to plan a global social media initiative

Facing conflict on social networks

How do you cope with online distraction?

Social Media and Commerce for Business

Radical Transparency in social media

Using Video and YouTube to reach and influence audiences

Social Influence: Meaningful?

Apply Your Social Media Experience In Government

Transform Your Marketing Department into a Publishing Department

Enterprise Social Media: Working For Your Online Advocates

Bootstrapping Your Social Programs

The Social Customer...and What Brands Need To Know

Social Media Content Strategy

Knowing Your Customer As Well As They Know You Through Social

Ideation: Driving Innovation or Just talk?

Are We at the End of the Social Side of Networking?

Professionalization of the Social Media Industry

Does Pharma REALLY have anything to offer in social networking?

Living on Borrowed Time? The Ad Agency Model is Changing

SCRM and the Value to Organizations

Measuring Influence Versus Popularity?

Building Your Reputation Using Social Media

Social Media for Non Profits

The Lifespan of a Social Community

Creating a Social Media Strategy? Stop Wasting Your Time!

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Social media AND...

Mobilizing Your Social Strategy

How to Get Measureable Results From Your Facebook Presence

How news brands use social media and social gadgets to connect with audience

The New Digital Press Release

Social Media Data Management - Privacy, Security and Retention

Crisis Management for BP Using Social Media

Location Based Services: Marketing Euphoria or Building Block?

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Facebook blowback: What's the upshot for social media?

Is Retention the new acquisition in social media?

Connecting With Consumers Through Social Media

Managing the marketing mix-What's more effective?

Culture Shift: Is your company ready to go Social?

How do you manage the effectiveness of your social programs?

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

What location based social means to businesses

Characteristics of Highly Influencial Brands in Social Media

The Importance of a Content and Engagement Strategy in Social Media

Customer Service's Role in Social Media

The Next Big Thing is So Last Year

Social and the New Model For Market Segmentation

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Fear Factor. Understanding the value of adding social media to the mix.

Twitterville - What's Happened, What's Coming

The Social Media RFP: How to Get the Best Results

Small business leaders prefer 'passive' social media....for now (new research) - http://ow.ly/YeA7 #b2b #socialmedia

Small business leaders prefer 'passive' social media....for now (new research) - http://ow.ly/Yexi #b2b #socialmedia

Socializing My Business � What Comes After the Chit-Chat?

Engagement through Customer Service: Your Contact Center and Social Media

The 2009 Roundup

Advancing the Discussion of Social Media & ROI

The Future of Socialnomics

The Future of Advertising & the Role of the Agency

The Impact of Social Media in Government

Stop Campaigning and Start Conversing - The New Marketing Paradigm

November 17th: Rohit Bhargava

Surprising research shows high social media involvement from B2B: http://ow.ly/D5le #socialmedia

November 10th: Jacob Morgan

Twitter and LinkedIn announce partnership - NYTimes.com (via @michaelgass): http://ow.ly/B4zs #socialmedia

November 3rd: Jason Falls

The 3 most popular social networks for business (and why you should use them): http://ow.ly/yZkT #socialmedia

6 Social Media Trends for 2010 (Via @HarvardBiz). http://ow.ly/yUVW #socialmedia

Oct. 27th: Scott Monty

October 20th: C.C. Chapman

Thoughts on how to have a human/corporate Twitter presence: http://ow.ly/vxaG (via @swoodruff @denvan @thebrandbuilder) #socialmedia

October 13th: Aaron Strout

10 Steps for Creating a FANtastic Facebook Fan Page (via @MarketingProfs @SEOi): http://ow.ly/ucb8 #socialmedia

Facebook Skyrockets, MySpace Plummets, Twitter Grows (RT @steveelerick): http://ow.ly/ubWi #socialmedia

Top 10 Free Tools for Monitoring Your Brand's Reputation (via @mashable RT @BusinessDIY): http://ow.ly/uagP #socialmedia

October 6th: Todd Defren

Effective Twitter backgrounds: examples and current practices (via @smashingmag): http://ow.ly/sZWh #socialmedia

9 Ways to Take Your Site from One to One Million Users (via @thinkvitamin): http://ow.ly/sZMJ #webtraffic #socialmedia

September 29th: Brian Solis

6 success tips for business social networking: http://ow.ly/rEqu #socialmedia

September 22nd: Ken Burbary

September 15th: Scott Hepburn

Search is your best source of traffic? Don't be so sure: http://ow.ly/pund #SEO #socialmedia

September 8th: Michael Brito

September 1st: Valeria Maltoni

August 25th: Shannon Paul

Less than 20% of online adults DON't use social tools: Forrester report (RT @shel): http://ow.ly/lgzj #socialmedia

August 17th: Connie Reece

August 11th: Liz Strauss

Microsoft: how they identify their corpororate tweets: http://ow.ly/jJGT #twitter #socialmedia

August 4th: Ann Handley

5 reasons why Twitter’s growth cannot be stopped (one is that big brands approve): http://ow.ly/j3Sg (via @TrendTracker) #socialmedia

How SAP Got 1.7 Million Members in Its Online Community -- Mark Yolton tells Business.com http://ow.ly/j2Pu (RT @sapweb20) #B2B #socialmedia

July 28: Chris Brogan

5 Easy Social Media Wins for Your Small Business (via @gohewitt): http://ow.ly/ioZN #socialmedia

July 21st: Rachel Happe

Yes, Your Social Media Strategy Needs Design (sez @HarvardBiz): http://ow.ly/hN9Y #socialmedia

July 14th: Jennifer Leggio

Increase B2B Lead Generation Using Social Media - http://ow.ly/hhee (via @dgtlpapercuts @smb2b @b2bonlinemktg) #b2b #socialmedia #twitter

21 Sites To Find Out What’s Hot Online (via @deliciousrecent): http://ow.ly/hg6M #tools #socialmedia

BlackBerry Gets a Social Network: But Will You Use It? (via @mashable): http://ow.ly/hfdn #socialmedia

Quickly follow dozens of categorized Twitter users (via RT @mashable @Followformation): http://ow.ly/heL8 #socialmedia

July 7th: Keith Burtis

June 30th: Lee Odden

Jun 23, Richard Binhammer

June 16th: Toby Bloomberg

June 9th: Arik Hanson

Paul Chaney: Jun 2nd

Geoff Livingston: May 26th

David Alston: May 19th

Scott Stratten: May 12th

May 5th: Jason Falls

April 28th: Danny Brown

April 21st: Michael Long (The Red Recruiter)

April 14th: Jessica Lee

April 7th: Mack Collier

March 31st: Beth Harte

Informal Tweet Chat Event