Q2 scaling is a growth opportunity you plan for - begins with monitoring and measurement - don't get blindsided #sm74
RT @kamichat: An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
looking forward to the day when socmed as intregrated into biz communictions as email and phone - but need plan to get there #sm71
Q2 for a biz that's accustomed to push mrktg, socmed can be a challenge - a sea change of approach #sm71
without some sort of plan for integrating, using socmed, biz risks wasting valuable resources - esp time #sm71
@barzhini key takeaways from your show? #sm68
@elhoust you've got it backwards - create offers where your customers want them - U like email, others like 4sq #sm68
RT @barzhini: You can play @foursquare w/out a smartphone via SMS & it works anywhrere in the world #sm68
RT @barzhini: You can play @foursquare w/out a smartphone via SMS & it works anywhrere in the world #sm68
@TheBlackFin can you talk some more about augmente reality + mobile? #sm68
@dariasteigman I've been wondering about that, too - so far just education in beta, but lots of potential for mass adoption #sm68
RT @TheBlackFin ... iPhone holds 25% of marketshare for Smart Phone, but 65% of mobile web browsing! Can't ignore behavior #sm68
@TheBlackFin how do you think new Android developers app in beta will change landscape? #sm68
RT @TheBlackFin @wvpmc SMS is available without smartphone top usage of mobile is SMS at over 60% #sm68
RT @TheBlackFin @wvpmc SMS is available without smartphone top usage of mobile is SMS at over 60% #sm68
RT @TheBlackFin @wvpmc SMS is available without smartphone top usage of mobile is SMS at over 60% #sm68
@EFulwiler resources best allocated to where your customers are now, not where they might be someday #sm68
@TheBlackFin yes - SMS key to mobile strategy - largest % of mobile not yet on smartphones - know your audience #sm68
@TheBlackFin yes - SMS key to mobile strategy - largest % of mobile not yet on smartphones - know your audience #sm68
Q1 recommend starting with mobile-friendly website before getting immersed in apps - will new Android apps devel change landscape? #sm68
RT @TheBlackFin: 234m in US have mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. #sm68
large outlets can set up dedicated crowd-sourced news such as cnn ireport to help journos cover breaking news #sm66
Q1: Twitter Facebook and blogs are the new time demand on many journos- have to balance with solid reporting, fact checking #sm66
@AmberCadabra or uncovers the unexpected >> new opportunities #sm64
Cos should ask what do we know now about customers? What else do we want to know? Analyze data to get info. Act on new info. #sm64
RT @AmberCadabra @kenburbary The location based stuff isn't huge yet because it's not ubiquitous, but it will be #sm64
@ckieff too true #sm64
RT @kenburbary: Q1. What customer/consumer data do companies collect and use from social media platforms and sites? #sm64
@lucretiapruitt legal is not the enemy - their perspective is a key element of a sound socmed policy, essential if a crisis arises #sm61
RT @stephkimbro Sample social media policies for legal aid orgs and law firms: http://bit.ly/dmzktJ #sm61
@McCreadyM very true #sm61
Ultimately, if legal isn't educated and involved early on they may find themselves flat-footed when a crisis arises in socmed channels #sm61
@GetResults people I know in the field are mostly pulling the covers over their heads #sm61
@GetResults compliance people are very careful about email paper trails- socmed even more complex #sm61
@GetResults good point - mgmt can create risk as much as an employee - all need to be educated #sm61
many cos have a compliance officer, who may be in legal, marketing, even matrixed to research dept - needs to have oversight #sm61
@GetResults Hi John! #sm61
@lucretiapruitt safety of company AND safety of public - reason for regs in the first place #sm61
@lucretiapruitt safety of company AND safety of public - reason for regs in the first place #sm61
with any co, socmed policy helps to frame discussion, establish limits - legal has more input in regulatory environment #sm61
RT@andrewmueller Cheers to everyone who Shared their thoughts about Facebook and privacy + thanks to @jdlasica for moderating #sm60
As cos develop socmed buyer poersonas - important to discover attitudes, concerns about privacy of personal data #sm60
Q3 wondering if this latest conern will give biz that are late socmedadopters yet another reason to drag their collective feet #sm60
@jameswester there's the central point - it's what the users believe that matters #sm60
@conniereece but don't you think this will nmake you more cautious of new platform? like first time you got stung by a bee #sm60
@conniereece but don't you think this will nmake you more cautious of new platform? like first time you got stung by a bee #sm60
@CoryOBrien mainstream user barely has a clue about the changes #sm60
@ikepigott if FB is the main socmed channel for most folks, will this experience poison trend to joining new channels? #sm60
@jdlasica very good question - probably depends on how they use the data #sm60
@jdlasica very good question - probably depends on how they use the data #sm60
@elhoust ultimately that's where the $ payoff is #sm60
@ajmunn I've been wondering if the cos participating in OG are feeling any backlash #sm60
@conniereece interesting NYT article 5/13 on how many clicks to privacy - many buried in obscure places #sm60
@conniereece and many users have no idea that they just opted in #sm60
@McKeenMatt that's a very perceptive distinction #sm60
Q1 Open Graph makes keeping track of privacy settings more complex - maybe too complex for the average user to monitor #sm60
teamwork! RT @ajmunn: integrated marketing plan + budget should sort that puzzle out... set parameters not divide resources #sm57
teamwork! RT @ajmunn: integrated marketing plan + budget should sort that puzzle out... set parameters not divide resources #sm57
@djwaldow more than sales - it's about ROI and optimizing use of capital - so savings is also measurable and relevant #sm57
aptly said! RT @nigellegg OK, ready to go. settled in for a flurry of tweets. #sm57
@snasco you can sign in at www.tweetchat.com using your twitter login - enter sm57 as the "room" you want to enter #sm57
aptly said! RT @nigellegg OK, ready to go. settled in for a flurry of tweets. #sm57
@snasco you can sign in at www.tweetchat.com using your twitter login - enter sm57 as the "room" you want to enter #sm57
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@bethharte bouquets of geraniums, as always, + thx to @Marc_Meyer + @jasonbreed for organizing this stellar chat each week! #sm54
Q4 successful cos will look for integrated marcom skill set; others will wrestle with their silos #sm54
@BethHarte crisis consultants make the big bucks - if that's how you measure appreciation #sm54
@BethHarte except in a crisis - when you measure not making news #sm54
@BethHarte except in a crisis - when you measure not making news #sm54
Q3 best integrated results come when you start with a plan to integrate SM with traditional marcom #sm54
Knowing the SM tools doewsn't make you a marketer, any more than reading a newspaper or watching TV makes you an advertising expert #sm54
@Shanan_S agreed - there's been a lot of overlap - some creative, but much not so great #sm54
Q2 accountabilty is vital - and much easier to track with internet tools - we are SO past ad equivalencies #sm54
@karenswim too true - co's first reaction when they dive into SMM is to get an intern to do it because they're already on FB #sm54
@BethHarte nonmarketers: customer svc - part of marketing? yes...and no #sm54
interesting discussion a few months ago about whether SMM can be part of promotion (one of 4 P's) or is a new, 5th P #sm54
Q1 as technology evolves, leading edge marketing takes advantage of new opps - others follow, some hide heads in the sand #sm54
@MaryAnnHalford thinking twitter chats are becoming your geolocation app! weren't you tweeting from a taxi last week? #sm54
Q3 interesting convo today on #sm53 on ?? transparency, authenticuty of location-based reviews, endorsements #pr20chat
RT @jaybaer Most good social media (certainly social CRM) is reactive in some way, thus monitoring is the lynchpin #sm53
RT @jaybaer: RT @sethcuthbertson Companies will need to train employees that everyone is a "secret shopper" #sm53
RT @jaybaer @incslinger 2 separate issues: reviews written by people who have never been there, and compensated reviews #sm53
Joining #sm53 w/@jaybaer to learn about mobile social, geo-tagging, checking-in, impact of opps #sm53
Job of Mrktg/PR to create, manage expectations; job of Cust Srvc to make sure they are met, respond when they aren't #sm50
Q1 if companies don't deliver quality customer service, Mrktg + PR have a lot more work cut out for them #sm50
@gregverdino Begin with the business case - that can direct which beta is worth exploring #sm49
@BethHarte Planning gives direction - guides you to which NBT is worth the investment #sm49
@BethHarte Planning gives direction - guides you to which NBT is worth the investment #sm49
RT @CoryOBrien #SM49 Being aware of the next big thing is important, but so is being strategic about when to implement it.
Helps to understand how socmed impacts sales funnel: driving prospects, shortening sales cycle - not just final decision to purchase #sm45
Helps to understand how socmed impacts sales funnel: driving prospects, shortening sales cycle - not just final decision to purchase #sm45
@whatsnext agreed - and then get them to realze it's ok to unblock soc med sites from at least some key staff's computers #sm45
@whatsnext agreed - and then get them to realze it's ok to unblock soc med sites from at least some key staff's computers #sm45
@whatsnext agreed - and then get them to realze it's ok to unblock soc med sites from at least some key staff's computers #sm45
@whatsnext agreed - and then get them to realze it's ok to unblock soc med sites from at least some key staff's computers #sm45
RT @bdresher it depends on the organization. Need to know what our competitors are doing and what our audience is thinking. #sm45
@whatsnext any of them using yammer internally? #sm45
@whatsnext interested to hear what your "issue" is with FB fan pages #sm45
@whatsnext interested to hear what your "issue" is with FB fan pages #sm45
@whatsnext interested to hear what your "issue" is with FB fan pages #sm45
@bdresher consider the source - no diff than in print (tabloids vs vetted, respected media outlets) #sm45
@bdresher I think respected media leading the way in soc med goes a long way towards biz adoption #sm45
@iMediaMichelle yes, and they know how much of a time sink email is - so not in a hurry to board a similar train #sm45
@iMediaMichelle yes, and they know how much of a time sink email is - so not in a hurry to board a similar train #sm45
@iMediaMichelle yes, and they know how much of a time sink email is - so not in a hurry to board a similar train #sm45
@Marc_Meyer that time sink + the dictate that they have to do it themselves, not outsource the function - big obstacle for sm biz #sm45
often I advise companies who think they "need a FB page" to back up and look at how socmed will fit into mrktng plan, other depts #sm45
would love to see 2010 be year Twitter becomes simpler for newbies to get on board and understand how to use -too many drops #sm44
@techguerilla yup - which is why push doesn't work very well on Twitter - but's excellent for engaging - diff place in sales funnel #sm44
@dc2fla there are other, better ways for customers to "clip coupons" - too easy to ignore push on Twitter + not 1to1 targeted #sm44
@dc2fla there are other, better ways for customers to "clip coupons" - too easy to ignore push on Twitter + not 1to1 targeted #sm44
@Marc_Meyer @conniereece 2 ways to begin in Twitter: Jump in and push, jump in and listen... latter offers more rewards #sm44
@Marc_Meyer @conniereece 2 ways to begin in Twitter: Jump in and push, jump in and listen... latter offers more rewards #sm44
@techguerilla similar to "opportunity cost" in financial management #sm44
@techguerilla similar to "opportunity cost" in financial management #sm44
@techguerilla similar to "opportunity cost" in financial management #sm44
@connierrece @bdresher heard a speaker at PRSA meeting who keeps 10 columns open on Tweetdeck to monitor client customer convos #sm44
@shelisrael the Fail Whale and API snaffus always help to keep my addiction in check LOL #sm44
@shelisrael the Fail Whale and API snaffus always help to keep my addiction in check LOL #sm44
@shelisrael the Fail Whale and API snaffus always help to keep my addiction in check LOL #sm44
@EF_Forbes that lack of control is what scares off too many - in reality, they don't have control anyhow #sm44
As w/ any socmed channel, if you set goals ahead of time the road will take you where you want to go #sm44
@maggiefox many thanks for the engaging + informative chat today + thx to @marc_meyer + @jasonbreed #sm43
@maggiefox many thanks for the engaging + informative chat today + thx to @marc_meyer + @jasonbreed #sm43
@maggiefox how the practice created,evolved,structured less important than results produced #sm43
@maggiefox "The Rational Manager" 1965 by Kepner + Trego a classic systematic approach to decision making #sm43
@maggiefox set up grid/equation in advance that calculates decision based on your priorities - helps reduce emotional influence #sm43
@maggiefox one way is a Kepner Tregoe decision model that weights musts, nice-tos #sm43
@shinng conversion time is longer with socmed, should be used in conjunction with other mrktg, including SEO keywords #sm43
@maggiefox at this point you already have a co that knows it needs outside expertise - as opposed to an intern with a FB page #sm43
@RepuTrack sounds minimally helpful at best #sm43
@RepuTrack sounds minimally helpful at best #sm43
@Marc_Meyer so many "experts" LOL #sm43
@Marc_Meyer thanks! #sm43
@Marc_Meyer thanks! #sm43
@maggiefox what else is in your template? can you share more detail, please? #sm43
RT @Marc_Meyer Go deeper. Go where it's uncomfortable #sm43
RT @Marc_Meyer Go deeper. Go where it's uncomfortable #sm43
SocMed RFP: RT @maggiefox vendor qualifications, including listing social media channels, measurement philosophy & approach #sm43
@jasonbreed yes - you hear "I have twitter, FB, LI, send out tweet with my current promotion..." but don't know how to engage #sm43
@jasonbreed yes - you hear "I have twitter, FB, LI, send out tweet with my current promotion..." but don't know how to engage #sm43
@maggiefox love your approachj to provide client with a good template when they don't know the space - as most don't #sm43
@evelynso Hi Evelyn - great to see you too! #sm43
@evelynso Hi Evelyn - great to see you too! #sm43
Joining #sm43 with @maggiefox (head of Ford's socmed agency since 2007) chatting about socmed ROI, RFP
A3 empowerment #sm42
@andrewmueller yes - initial goal setting can give structure and purpose to the listening #sm42
@KrisColvin as much as I like Twitter, not the answer for everyone - esp small biz w limited resources - be where customers are #sm42
@CoryOBrien goal setting has to be in the mix early on #sm42
A2 Begin by finding where your customers hang out and listen to what they're saying about you, your industry, competition #sm42
A2 Begin by finding where your customers hang out and listen to what they're saying about you, your industry, competition #sm42
@KrisColvin and social offers a great way to ask customers what they need - dialogue #sm42
Joining @KrisColvin for #sm42 Socializing My Business – What Comes After the Chit-Chat? #sm42
@edwardboches thanks for stimulating convo today,+ as always thx @Marc_Meyer, @jasonbreed #sm37
@edwardboches thanks for stimulating convo today,+ as always thx @Marc_Meyer, @jasonbreed #sm37
@thebrandbuilder not sure "owning" the convo a good idea - perhaps "share" #sm37
@thebrandbuilder not sure "owning" the convo a good idea - perhaps "share" #sm37
@edwardboches 4/4 different - agencies need to sync thinking at last one step ahead of clients to produce valued advice #sm37
@edwardboches 4/4 different - agencies need to sync thinking at last one step ahead of clients to produce valued advice #sm37
@edwardboches @Marc_Meyer skill comes in early IDing the small idea bubbling up and nurturing it to bigness #sm37
@edwardboches @Marc_Meyer skill comes in early IDing the small idea bubbling up and nurturing it to bigness #sm37
@david_wiggs @socialtality how easy it is to define what they don't know as irrelevant - easier to them than learning #sm37
As agencies we plant the seeds for others to share the stories in their own voice, on their own platform #sm37
@kpfusion thanks for hosting and @Marc_Meyer @justinbreed thanks as always for putting gr8 chat together! #sm36
@sourcepov great to see you, too, Chris! #sm36
@sourcepov great to see you, too, Chris! #sm36
@kennybastani @kpkfusion and who speaks for the country? multiple voices for US listeners to sort out #sm36
@kennybastani @kpkfusion and who speaks for the country? multiple voices for US listeners to sort out #sm36
@realize_ink @RandySmithCan interesting to watch if/how pol's SM changes from election season to governing #sm36
@realize_ink @RandySmithCan interesting to watch if/how pol's SM changes from election season to governing #sm36
@kpkfusion @jasonbbreed soc med participation by developing nations an opp to level playing field, promote understanding #sm36
@kpkfusion @jasonbbreed soc med participation by developing nations an opp to level playing field, promote understanding #sm36
@kpkfusion @jasonbbreed am participation by developing nations an opp to level playing field, promote understanding #sm36
@ckieff interesting - where does that stat/concept originate (diff from 80/20)? #sm32
@ckieff what is 90/9/1 ? #sm32
@Marc_Meyer LOL - sooo true #sm32
Thanks @JasonFalls and (as always) @Marc_Meyer and @jasonbreed #sm32
@elhoust thank YOU! #sm32
@JasonFalls and for biz (esp small), utility depends on % of target customer population who are using it #sm32
@Miguelallano or to provide added value to followers + to broader community #sm32
@Miguelallano or to provide added value to followers + to broader community #sm32
@Miguelallano or to provide added value to followers + to broader community #sm32
@elhoust wefollow you list yourself, lists others place you where they value you #sm32
@elhoust wefollow you list yourself, lists others place you where they value you #sm32
@ikepigott I'm with you on sales cycle impact - just wondering what technology exists or is known in devel? #sm32
@ikepigott other than google alerts - is there technology that supports dynamic lists? #sm32
@JasonFalls will be interesting to watch SEO interface with lists, list names #sm32
@JasonFalls will be interesting to watch SEO interface with lists, list names #sm32
@ikepigott can you elaborate on concept of "dynamic" lists? #sm32
@Marc_Meyer thinking there are categories of relationships #sm32
@edeckers IMO ppl know companies ultimately are in biz to sell products, services - celebrities have a diff challenge #sm32
@jonnytee yes- it has been fascinating to see what the names of lists are that you wind up on, hasn't it? #sm32
@GeoffLiving gets back to starting with a plan that has measurable objectives - don't know where UR going, won't know when UR there #sm32
@edeckers firms that consult on 1:1 know you have to ID groups of ppl w/similar needs - others will relate to convo with one in group #sm32
@JasonFalls Thinking lists are Twitter's effort to get more new tweeps up and running quickly - an easy way to find new ppl to follow #sm32
@edeckers you begin by engaging ppl to find out why they are there - conversation #sm32
@JasonFalls @edeckers challenge for companies is to figure out why people R in the park and meet them on those terms #sm32
@JoeKikta particularly true with small biz, who want to push sales messaging, look for short term results with little time investment #sm32
Agreed! RT @dariasteigman Information & professional dev. huge values. crowdsource globally, quickly from so many smart ppl #sm32
@JasonFalls Unfortunately, a lot of folks who use "Twitter" as a verb don't really use it - often diss it #sm32
Noon EST via @marc_meyer the host for todays #socialmedia chat is @jasonfalls Topic? The value of Twitter.
@ScottMonty what kind requirements would dealers need to meet to use co-op $ for local SM tie-ins? #socialmedia
@ScottMonty what kind requirements would dealers need to meet to use co-op $ for local SM tie-ins? #socialmedia
@ScottMonty are any of your dealerships planning spin-off local campaigns? #socialmedia
@ScottMonty how are you involving your dealerships in the campaign? #socialmedia
@ScottMonty how are you involving your dealerships in the campaign? #socialmedia
@saramiller link didn't work #socialmedia
@ScottMonty how will you advise teams to handle disclosure, per new FTC expectations? #socialmedia
@ScottMonty how will you advise teams to handle disclosure, per new FTC expectations? #socialmedia
RT @ScottMonty @MBerman1 It's lift in awareness, opinion & consideration, as well as PR impressions & content engagements #socialmedia
RT @ScottMonty @MBerman1 It's lift in awareness, opinion & consideration, as well as PR impressions & content engagements #socialmedia
@ScottMonty wondering what SM tools, followers level, prior experience are expected for team leaders, members #socialmedia
@ScottMonty wondering what SM tools, followers level, prior experience are expected for team leaders, members #socialmedia
great convo today - thanks @aaronstrout @jasonbreed @Marc_Meyer #socialmedia
great convo today - thanks @aaronstrout @jasonbreed @Marc_Meyer #socialmedia
RT @The_Real_Atom Q3: It can revive dead leads, find new ones, save current ones, and sometimes close sales. #socialmedia
@Miguelallano there's the problem - no automation may mean missed opportunities - too much randomness? #socialmedia
RT @marksylvester @jasonbreed - we call it 'planning for actionable business intelligence' #socialmedia
RT @dc2fla RT @Marc_Meyer: @aaronstrout @marksylvester flip/ask: Can CRM & Soc CRM benefitcustomer in non intrusive way? #socialmedia
Thanks @TDefren, @Marc_Meyer, @justinbreed for another great chat! #socialmedia
@ScottDeYager sounds interesting - I'd like to hear more about how that "bridge" is working #socialmedia
@Sue_Anne customers always talked - now they can more easily hear, influence each other #socialmedia
@Sue_Anne customers always talked - now they can more easily hear, influence each other #socialmedia
basic business knowledge, including ROI also essential to PR #socialmedia
@Sue_Anne they never really did LOL #socialmedia
RT @pphilp @JonClements SM isn't owned by any one dept. Key business processes are owned. Social Media enables new ones. #socialmedia
RT @BlakeGroup SM works well w/ team approach. PR, sales, cust service, mrktg, etc. Cross-silo #socialmedia
RT @wordymouth team leads effort. PR may take planning lead, but tactics will dictate how others join in, lead their efforts. #socialmedia
@The_Real_Atom those PR depts that aren't up to speed need to get with the program - or lose leadership role #socialmedia
@The_Real_Atom those PR depts that aren't up to speed need to get with the program - or lose leadership role #socialmedia
@Miguelallano also should have begun with SWOT research base - SM offers new ways to listen #socialmedia
@amandachapel great visual! #socialmedia
@amandachapel great visual! #socialmedia
SM offers additional opportunity to engage without always going thru media gatekeeper #socialmedia
@The_Real_Atom disagree- as long as PR is up to speed on SM- PR accustomed to engaging many diff publics #socialmedia
@elhoust most companies aren't there yet #socialmedia
@The_Real_Atom PR is public relations, as in "people relations" - much much more than press relations #socialmedia
@The_Real_Atom PR is public relations, as in "people relations" - much much more than press relations #socialmedia
@TDefren @Marc_Meyer plans also needed, with measurable goals, objectives, strategies, tactics - role of PR #socialmedia
@TDefren @Marc_Meyer plans also needed, with measurable goals, objectives, strategies, tactics - role of PR #socialmedia
@chuckhemann integration- absolutely - but teams need a leader #socialmedia
Thanks @kenburbary and everyone for great insights - and as always @Marc_Meyer and @jasonbreed #socialmedia
@kenburbary do you think funding for SMM should come from same pot as long-term SM execution, campaigns? #socialmedia
RT @Marc_Meyer Strategic, proactive listening. not active listening, but proactive listening #socialmedia
RT @Marc_Meyer Strategic, proactive listening. not active listening, but proactive listening #socialmedia
RT @kenburbary People are biggest expense/resource. Monitoring value isnt in the tools, but the data. Data requires analysis #socialmedia
@The_Real_Atom scalability is key - many small biz concerned SM will be overwhelming - can begin w/ manageable monitoring #socialmedia
@BlakeGroup @elhoust should begin to listen, monitor first - results can guide devel of SM plan #socialmedia
Q1 strengths weaknesses opportunities threats - basic environmental scan #socialmedia
@ScottHepburn thanks for valuable input today + thx to @Marc_Meyer @jasonbreed for organizing great chat #socialmedia
@ScottHepburn investment community, hedgefunds #socialmedia
@Marc_Meyer not last - once they see a working model they'll adopt - laggards will be those whose cust aren't there #socialmedia
@kenburbary reality is cost of managing compliance will dictate how many ppl can participate in SM #socialmedia
Compliance tasked not only w/ do's/don'ts but tracking, cataloging, filing for possible gov't inspection #socialmedia
@ScottHepburn usually already a person or team in charge of compliance monitoring - they know the drill #socialmedia
Hi Scott- nice to have your here today! Q1 planning session to nail down policy mandates essential #socialmedia
@ConversationAge @Marc_Meyer @jasonbreed - thanks! great content today! #socialmedia
@ConversationAge @Marc_Meyer @jasonbreed - thanks! great content today! #socialmedia
RT @db One may "get" social media but ultimately the brand's communications interests are # 1. THAT must be "gotten" #socialmedia
@BlakeGroup excellent point, often overlooked #socialmedia
@MackCollier @BethHarte @JGoldsborough culture of open dialogue critical - too many approval directives will stifle #socialmedia
@Miguelallano LinkedIn is also a SM entry channel for many business people #socialmedia
@elhoust and guidelines #socialmedia
@Shanan_S pool is smaller to start, must have support from the top #socialmedia
@Shanan_S pool is smaller to start, must have support from the top #socialmedia
People who enjoy networking in general would be good candidates, but often need to be convinced of business value of SM #socialmedia
Starting now: Uncovering your company's hidden assets #socialmedia
Great job @Shannonpaul + thanks as always @jasonbreed @Marc_Meyer and all participants today! #socialmedia
Great job @Shannonpaul + thanks as always @jasonbreed @Marc_Meyer and all participants today! #socialmedia
Good disclosure example: Google search is clear which ones are paid, which organic #socialmedia
Corollary: think how much we +/- value politician's opinion depending on perception of lobbiest bankrolling, favor-providing #socialmedia
@jw_social1 you would think - but only matters to some people #socialmedia
@CharityHisle all about honesty, isn't it? #socialmedia
industry should create a checklist that bloggers can post - yes/no receive $ - if leading bloggers endorse, cust look for it #socialmedia
I think $ less an issue than disclosure - people want to know what may affect bias so they can evaluate opinions fairly #socialmedia
@Miguelallano the more upfront bloggers are about what they have received the more value they will add to the convo #socialmedia
w/ ads, celebrity endorsements, product placements we know $ involved - w/ bloggers not so much - about managing expectations #socialmedia
Disclosure is essential if "evangelist" or reviewer is paid - if customer finds out later there is a negative backlash #socialmedia
Payment is one factor is producing suspected bias - when opinion goes contrary to expectation it has increased value #socialmedia
Lunch apt today - so sorry to miss @conniereece on #socialmedia chat - super guest!
Lunch apt today - so sorry to miss @conniereese on #socialmedia chat - super guest!
Thanks + RT @Marc_Meyer Major shout out to everyone for todays participation especially @jasonbreed @lizstrauss #socialmedia
Agreed! RT @ajmunn a social media strategy & policy laying out objectives actually provides freedom vs stifles #socialmedia
Agreed! RT @ajmunn a social media strategy & policy laying out objectives actually provides freedom vs stifles #socialmedia
@ariherzog think it has more to do with whether you show you are "listening" in the way you engage #socialmedia
@ariherzog think it has more to do with whether you show you are "listening" in the way you engage #socialmedia
@ariherzog think it has more to do with whether you show you are "listening" in the way you engage #socialmedia
@AmberCadabra your people orientation shines in your Tweets - you talk WITH people, rarely AT them #socialmedia
@ProStylus bandwidth is an interesting analogy - reach, but more #socialmedia
@Marc_Meyer the majority of Twitter "users" aren't using it - LOL #socialmedia
@Marc_Meyer the majority of Twitter "users" aren't using it - LOL #socialmedia
@Marc_Meyer yes on intersection - all marketing should intersect - know how you use each tool (agree with @lizstrauss) #socialmedia
@jonnytee he was at it earlier, using same hashtag- you can block with User Control on tweetchat #socialmedia
@lizstrauss online writing in general is different from writing for print + people read online quite differently #socialmedia
@Marc_Meyer Ideally microblogging also incorporates SEO, but I'm usually thinking on my feet too fast to remember to do that #socialmedia
Today's topic: RT @lizstrauss macroblogging -- blogging -- microblogging -- twittering -- do they require the same skills? #socialmedia
Great chat, as always - thanks @MarketingProfs @marc_meyer @jasonbreed #socialmedia
@ProStylus what do you think are top 3 signals that tell you it's time to stop? #socialmedia
@Marc_Meyer known as parallel monologues #socialmedia
@Marc_Meyer known as parallel monologues #socialmedia
@Marc_Meyer good conversation always includes good listening skills #socialmedia
@Marc_Meyer good conversation always includes good listening skills #socialmedia
what drives conversion is identifying key relationships to target and creating content that provides solutions to concerns #socialmedia
Thanks for a stimulating chat @jasonbreed @Marc_Meyer and @rhappe #socialmedia
@4byoung @rhappe figuring out what expectations are reasonable is one of the most underdiscussed areas of SM #socialmedia
Q3 the metrics you focus on depend on your goals, objectives, strategies, tactics #socialmedia
@MeghanButler @karinajennings I use a facebook page for professional contacts #socialmedia
@mvacondios think of the sales funnel - wide and shallow at the entry, narrowing as relationship develops #socialmedia
RT @rhappe I see social media best used for wide, shallow relationships and community for narrower, deeper relationships #socialmedia
the community exists organically>> businesses should focus on building a SM presence to encourage dialogue #socialmedia
the community exists organically>> businesses should focus on building a SM presence to encourage dialogue #socialmedia
@rhappe communities often do not have social media, but vocal members of online segments will find ways to access #socialmedia
Thanks @Marc_Meyer and @mediaphyter - great chat today #socialmedia
Any brand (personal or otherwise) is sustained by consistent performance delivery over time #socialmedia
Fame is elusive - credibility and reputation are more solid, built on performance over time. #socialmedia
@KeithBurtis what do you think are achievable goals/objectives for SM in the short term (3-6 mo)? sm biz diff? #socialmedia
Thanks @Marc_Meyer @leeodden - was late getting on board today, look forward to the follow-up post #socialmedia
RT @iano1000: Depends on competitors,but generally the less you push SEO, the more you must invest in PPC to compete #socialmedia #socia ...
@Marc_Meyer @hjomats agreed- diversity of Twitter friends + @mashable are excellent resources #socialmedia
RT @Marc_Meyer Do you use #socialmedia for seo? we talk about it today at noon with @leeodden at hashtagsocialmedia.com
@MackCollier great to see you here today! #socialmedia
@communitygirl speaks to the need for companies to set SM policy guidelines #socialmedia
@DavidSpinks join us for #socialmedia - intersection of personal vs. corporate brand
@Marc_Meyer mrktg step towards defining goals- what wanted from fave brands-insight, value, deals, relationship? #socialmedia
RT @jasonbreed up close and personal w/ @richardatDell now at http://hashtagsocialmedia.com/live or follow #socialmedia
@CathyWebSavvyPR yeah - "fan" a bad choice for most biz - probably worked when initially set up for celebs #socialmedia
Thx @Marc_Meyer @TobyDiva for chat - @evelynso @connieReece @ddeseta @CathyWebSavvyPR @dcgf + more! #socialmedia
RT @evelynso GenY = digital citizens, Gen X/boomers = Digital immigrants, Seniors = One gen removed from digital revolution #socialmedia
@conniereece especially in current economy - people laid off becoming entrepreneurs - SM big opp here #socialmedia
@Socialbees especially in current economy - people laid off becoming entrepreneurs - SM big opp here #socialmedia
@conniereece which gets back to demos not yet using SM fully + trying to get up to speed ahead of rush to adopt #socialmedia
@conniereece biggest leap is to move from using tools as new channels for push mrktg to having convos, engaging consumers #socialmedia
@CathyWebSavvyPR absolutely right #socialmedia
@TobyDiva great point re: search - and one we may forget to mention to biz wobbling about SM entry #socialmedia
@conniereece or pop in only occasionally #socialmedia
I think we need to disinguish between SM users and dabblers - Twitter esp, people try it, don't really continue to use it #socialmedia
@conniereece same w many small biz + Sm in general - I tell them if customers aren't there now they soon will be #socialmedia
Saw a book on communications "Men are Like Waffles, Women are Like Spaghetti" - Facebook is like spaghetti #socialmedia
@TobyDiva no not particularly #socialmedia
colleague recently told me his kids are now using fmylife instead of facebook #socialmedia
Here in Fairfield CVounty, CT LinedIn is often the entry SM platform - time, privacy concerns are holdouts #socialmedia
@TobyDiva no - I think demographics are likely consistent across geo, industry (no stats onm this, tho) #socialmedia
Still thinking SM adoption is skewed to certain geographic locations, industries #socialmedia
RT @TobyDiva 16.5 million adults ages 55 and older engage in social networking, according to Internet monitoring site comScore #socialmedia
Joining chat starting noon EDT with @Marc_Meyer + @tobydiva Deciding the “now what†and the “who with†of SM in your company #socialmedia
Thanks @jasonbreed @marc_meyer @arikhanson for another great SM convo #socialmedia
Thanks @jasonbreed @sonnygil @arikhanson for another great convo on #socialmedia #socialmedia
@chuckhemann can you expand on that? (stages that come before) #socialmedia
And for smaller biz - customers not often using SM to talk about them unless there's a huge problem (industry, geog) #socialmedia
Part of problem is opp is longer term- think quick ad or news story will drive sales now #socialmedia
@arikhanson jargon is part of ever field - even PR/Mktg - communication is about talking to the rest of us #socialmedia
@Marc_Meyer Agreed - Those not adopting are losing ground - will have a lot to do to catch up #socialmedia
@ccnetworks how do you automate it? (Jump on the #socialmedia chat going on now)
@abarcelos Agreed on integrated marktg approach - but we're telling biz they need to do themselves- transparency- outsource?? #socialmedia
Also, for traditionalists - SM can seem overwhelming - hard to dip in a toe with a test project and see measurable results #socialmedia
I also think it's industry specific - some industries are more into adopting new trends early on, others lag #socialmedia
I also think it's industry specific - some industries are more into adopting new trends early on, others lag #socialmedia
Another factor is geographical - some areas have not yet reached a critical mass of b2b customers using popular SM platforms #socialmedia
I don't think it's a generational thing- many sm biz, in particular, seem very concerned about the time commitment #socialmedia
Join @arikhanson + @marc_meyer for another #socialmedia discussion about SM's role in the B2B space today at noon ET. http://bit.ly/vGakP
Join @arikhanson + @marc_meyer for another #socialmedia discussion about SM's role in the B2B space today at noon ET. http://bit.ly/vGakP
@DrFernKazlow #socialmedia at noon on Tues - also known as unpanel - contact @jasonbreed
Q4 on #socialmedia chat earlier today interesting discussion about SM-savvy content manager software #sbbuzz
@sbbuzz was 15 min lag for #socialmedia chat earlier today - followed along on twitter search instead #sbbuzz
@SkeeterHarris there was a 15 min lag on #socialmedia chat this afternoon - used twittersearch as chat platform (not great, but it worked)
@SternalPR #socialmedia participants used web today - search function and add hashtag - not as convenient, but worked to keep convo going
@pchaney thanks - can you recommend some SM-savvy CMS platforms? #socialmedia
Companies need to learn to swim with SM before they get in too deep - do SM marketing campaign ONLY after SM working well #socialmedia
@pchaney @ariherzog LinkedIn is often entry SM platform for B2B in this area (FC CT) #socialmedia
@ariherzog biz needs to be where their customers are or will be soon - getting feet wet + comfortable with SM is a good start #socialmedia
Good place to start education is w/ market research - they already get benefits of listening to customers - evangelize SM #socialmedia
@ariherzog if the company doesn't care, it's bound to take shortcuts, use SM to push, not integrate w/ trad - fail #socialmedia
I see so many companies say they do SM when they actually just use the tools to push same messages #socialmedia
@pchaney will try, but web only shows those tweeps I'm following, just added you #socialmedia
Love #socialmedia chat + great topic today, but impossible to follow with today's 15 minute lag - sorry guys #socialmedia
@pchaney will try, but web only shows those tweeps I'm following, just added you #socialmedia
Seeing 10 min lag on tweetchat today #socialmedia
RT @jasonbreed grab your lunch, join @pchaney on today's chat now: Is your corp site ready? http://bit.ly/vGakP #socialmedia
Thanks @GeoffLiving @Marc_Meyer and @jasonbreed for another great Unpanel! Tues's Noon Eastern #socialmedia
@Marc_Meyer Agreed #socialmedia
@Marc_Meyer Risk is irrelevant. The cheese has moved. #socialmedia
@Marc_Meyer those of us immersed in SM know value - but CEOS who aren't there yet want to know the ROI (elephant in the room) #socialmedia
The problem many have with saying who is "successful" using SM is the dearth of good ROI stats - which = success for many #socialmedia
RT @GeoffLiving And for all looking to justify rewards of #socialmedia, please see these lists. http://bit.ly/DnxOP #socialmedia
Silos present a huge challenge to establishing, growing and benefitting from interactive culture #socialmedia
@kennybastani if you're using tweetchat it adds the hastag for you #socialmedia
via @Marc_Meyer 12 Eastern: How to become a change agent 4 your company hosted by @geoffliving #socialmedia chat http://bit.ly/vGakP
RT @jasonbreed @wvpmc Thanks to @marc_meyer as well. my partner in crime here. #socialmedia
Thanks @davidalston for great convo and thx @jasonbreed for organizing and moderating #socialmedia
RT @TomMartin @Marc_Meyer grid needs a tip that opens to a funnel. not efficient for all to listen to everything #socialmedia
RT @jasonbreed Sales, service, mktg, Product Dev, HR, need listening Grids to start. they then move accordingly to their needs #socialmedia
RT @davidalston Q3: How do we create a listening grid so all parts of an enterprise are involved in listening & engaging? #socialmedia
Listen for the unexpected #socialmedia
RT @arikhanson Also helps to have a competitor in industry blazing the trail. In health care, that's been @leeaase & Mayo #socialmedia
Small companies waiting for a critiacal mass of customers to be using SM puts them behind the learning curve #socialmedia
Shift in information gathering from over-and-done market research to ongoing listening + dialogue #socialmedia
Joining #socialmedia unpanel with @davidalston on creating a corporate listening grid, starting now #socialmedia
Looking forward to #socialmedia Unpanel on listening grids with Radian6's @davidalston at Noon Eastern
@JasonFalls great job moderating - loved the way you push to get us beyond the banalities #socialmedia
@abrahamlloyd sounds interesting #socialmedia
The struggle for large companies is often that their SM is not aligned with their traditional marketing campaigns #socialmedia
People stay in relationships because they feel valued, or because being in it adds value - same is true for brands #socialmedia
good blog post yesterday (10 tips) distinguishes SM (marcom) "campaign" from ongoing SM effort http://twurl.nl/ms0gt3 #socialmedia
Very important to respond proactively to key influencers in the network - like when @skydiver can't get a burger for 10 min #socialmedia
Whoever is the "face" of SM needs to really care about the consumers as individuals - sales too close to the surface shows #socialmedia
Relationships always take work - on or offline - the "battle" image is a prescription for failure #socialmedia
The best agencies are seamless with the companies to the public + provide a fresh non-myopic perspective to the client #socialmedia
Defining your various buyer personnas is an important first step - it's not one size fits all #socialmedia
RT @jasonbreed #socialmedia it's not about standing outside and lobing freebies at them. you have to live amongst them. #socialmedia
@dannybrown I'm in tweetchat but getting no feed for #socialmedia - is there another place I should be?
via @MikeLizun via @JasonFalls: #socialmedia chat noon-1 p.m. ET today http://www.hashtagsocialmedia.com
@dannybrown excellent discussion today - thanks for moderating - terrific takeaways! #socialmedia
RT @jasonbreed: Solid discussion this week. New topics every Tues. Noon. Archived on www.hashtagsocialmedia.com/event/5 #socialmedia
Any channels that are not already in your strategy are not really available to you for quick execution in a crisis #socialmedia
CDC said yesterday businesses should start planning for absenteeism - how many have begun? #socialmedia
SM slices time to repsonse - in a crisis makes advance planning even more urgent #socialmedia
RT @juliewright Another feature of the crisis comms plan- already brainstormed crises and tough Qs so you've got msg points #socialmedia
Part of the problem is some companies still get away with saying nothing (Earthlink shut down last week) - so others duck #socialmedia
Different kinds of crises need different responses - financial mismanagement vs product failure, for example #socialmedia
If CEO is the propblem, companies need to have an alternate spokeperson in place that people recognize #socialmedia
PR team needs to work to brief CEO before there's a crisis #socialmedia
RT @thebrandbuilder re: SM-illiterate CEOs. Check out point No. 2 in this post: http://bit.ly/i8rc5 #socialmedia
@amandagbeals absolutely needs a team to strategize and execute, but if CEO doesn't own it, other priorities trump #socialmedia
CEO has to own crisis plan - has to be priority from the top #socialmedia
@howisthebiz think it's geographic - some areas much more into SM than others #socialmedia
many small businesses don't have a crisis plan to begin with, much less a SM strategy #socialmedia
NOON - NOW RT @dannybrown I'll be leading Unpanel #5 about role of #socialmedia PR in Crisis Comm at http://www.hashtagsocialmedia.com