RT @rwang0 Exactly! RT @nigellegg linkages are just linkages - how you use them turns into #scrm - process and strategy are vital #sm76
@kseniacoffman I'm seeing use to build referral networks - using status updates much like twitter #sm76
more on LinkedIn RT @rwang0: #b2b issue is that many of prospects & buyers not yet on #socialmedia tools. #sm76
Q2 scaling is a growth opportunity you plan for - begins with monitoring and measurement - don't get blindsided #sm74
RT @kamichat: An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
looking forward to the day when socmed as intregrated into biz communictions as email and phone - but need plan to get there #sm71
Q2 for a biz that's accustomed to push mrktg, socmed can be a challenge - a sea change of approach #sm71
without some sort of plan for integrating, using socmed, biz risks wasting valuable resources - esp time #sm71
@barzhini key takeaways from your show? #sm68
@elhoust you've got it backwards - create offers where your customers want them - U like email, others like 4sq #sm68
RT @barzhini: You can play @foursquare w/out a smartphone via SMS & it works anywhrere in the world #sm68
RT @barzhini: You can play @foursquare w/out a smartphone via SMS & it works anywhrere in the world #sm68
@TheBlackFin can you talk some more about augmente reality + mobile? #sm68
@dariasteigman I've been wondering about that, too - so far just education in beta, but lots of potential for mass adoption #sm68
RT @TheBlackFin ... iPhone holds 25% of marketshare for Smart Phone, but 65% of mobile web browsing! Can't ignore behavior #sm68
@TheBlackFin how do you think new Android developers app in beta will change landscape? #sm68
RT @TheBlackFin @wvpmc SMS is available without smartphone top usage of mobile is SMS at over 60% #sm68
RT @TheBlackFin @wvpmc SMS is available without smartphone top usage of mobile is SMS at over 60% #sm68
RT @TheBlackFin @wvpmc SMS is available without smartphone top usage of mobile is SMS at over 60% #sm68
@EFulwiler resources best allocated to where your customers are now, not where they might be someday #sm68
@TheBlackFin yes - SMS key to mobile strategy - largest % of mobile not yet on smartphones - know your audience #sm68
@TheBlackFin yes - SMS key to mobile strategy - largest % of mobile not yet on smartphones - know your audience #sm68
Q1 recommend starting with mobile-friendly website before getting immersed in apps - will new Android apps devel change landscape? #sm68
RT @TheBlackFin: 234m in US have mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. #sm68
large outlets can set up dedicated crowd-sourced news such as cnn ireport to help journos cover breaking news #sm66
Q1: Twitter Facebook and blogs are the new time demand on many journos- have to balance with solid reporting, fact checking #sm66
@AmberCadabra or uncovers the unexpected >> new opportunities #sm64
Cos should ask what do we know now about customers? What else do we want to know? Analyze data to get info. Act on new info. #sm64
RT @AmberCadabra @kenburbary The location based stuff isn't huge yet because it's not ubiquitous, but it will be #sm64
@ckieff too true #sm64
RT @kenburbary: Q1. What customer/consumer data do companies collect and use from social media platforms and sites? #sm64
@lucretiapruitt legal is not the enemy - their perspective is a key element of a sound socmed policy, essential if a crisis arises #sm61
RT @stephkimbro Sample social media policies for legal aid orgs and law firms: http://bit.ly/dmzktJ #sm61
@McCreadyM very true #sm61
Ultimately, if legal isn't educated and involved early on they may find themselves flat-footed when a crisis arises in socmed channels #sm61
@GetResults people I know in the field are mostly pulling the covers over their heads #sm61
@GetResults compliance people are very careful about email paper trails- socmed even more complex #sm61
@GetResults good point - mgmt can create risk as much as an employee - all need to be educated #sm61
many cos have a compliance officer, who may be in legal, marketing, even matrixed to research dept - needs to have oversight #sm61
@GetResults Hi John! #sm61
@lucretiapruitt safety of company AND safety of public - reason for regs in the first place #sm61
@lucretiapruitt safety of company AND safety of public - reason for regs in the first place #sm61
with any co, socmed policy helps to frame discussion, establish limits - legal has more input in regulatory environment #sm61
RT@andrewmueller Cheers to everyone who Shared their thoughts about Facebook and privacy + thanks to @jdlasica for moderating #sm60
As cos develop socmed buyer poersonas - important to discover attitudes, concerns about privacy of personal data #sm60
Q3 wondering if this latest conern will give biz that are late socmedadopters yet another reason to drag their collective feet #sm60
@jameswester there's the central point - it's what the users believe that matters #sm60
@conniereece but don't you think this will nmake you more cautious of new platform? like first time you got stung by a bee #sm60
@conniereece but don't you think this will nmake you more cautious of new platform? like first time you got stung by a bee #sm60
@CoryOBrien mainstream user barely has a clue about the changes #sm60
@ikepigott if FB is the main socmed channel for most folks, will this experience poison trend to joining new channels? #sm60
@jdlasica very good question - probably depends on how they use the data #sm60
@jdlasica very good question - probably depends on how they use the data #sm60
@elhoust ultimately that's where the $ payoff is #sm60
@ajmunn I've been wondering if the cos participating in OG are feeling any backlash #sm60
@conniereece interesting NYT article 5/13 on how many clicks to privacy - many buried in obscure places #sm60
@conniereece and many users have no idea that they just opted in #sm60
@McKeenMatt that's a very perceptive distinction #sm60
Q1 Open Graph makes keeping track of privacy settings more complex - maybe too complex for the average user to monitor #sm60
teamwork! RT @ajmunn: integrated marketing plan + budget should sort that puzzle out... set parameters not divide resources #sm57
teamwork! RT @ajmunn: integrated marketing plan + budget should sort that puzzle out... set parameters not divide resources #sm57
@djwaldow more than sales - it's about ROI and optimizing use of capital - so savings is also measurable and relevant #sm57
aptly said! RT @nigellegg OK, ready to go. settled in for a flurry of tweets. #sm57
@snasco you can sign in at www.tweetchat.com using your twitter login - enter sm57 as the "room" you want to enter #sm57
aptly said! RT @nigellegg OK, ready to go. settled in for a flurry of tweets. #sm57
@snasco you can sign in at www.tweetchat.com using your twitter login - enter sm57 as the "room" you want to enter #sm57
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@bethharte bouquets of geraniums, as always, + thx to @Marc_Meyer + @jasonbreed for organizing this stellar chat each week! #sm54
Q4 successful cos will look for integrated marcom skill set; others will wrestle with their silos #sm54
@BethHarte crisis consultants make the big bucks - if that's how you measure appreciation #sm54
@BethHarte except in a crisis - when you measure not making news #sm54
@BethHarte except in a crisis - when you measure not making news #sm54
Q3 best integrated results come when you start with a plan to integrate SM with traditional marcom #sm54
Knowing the SM tools doewsn't make you a marketer, any more than reading a newspaper or watching TV makes you an advertising expert #sm54
@Shanan_S agreed - there's been a lot of overlap - some creative, but much not so great #sm54
Q2 accountabilty is vital - and much easier to track with internet tools - we are SO past ad equivalencies #sm54
@karenswim too true - co's first reaction when they dive into SMM is to get an intern to do it because they're already on FB #sm54
@BethHarte nonmarketers: customer svc - part of marketing? yes...and no #sm54
interesting discussion a few months ago about whether SMM can be part of promotion (one of 4 P's) or is a new, 5th P #sm54
Q1 as technology evolves, leading edge marketing takes advantage of new opps - others follow, some hide heads in the sand #sm54
@MaryAnnHalford thinking twitter chats are becoming your geolocation app! weren't you tweeting from a taxi last week? #sm54
Q3 interesting convo today on #sm53 on ?? transparency, authenticuty of location-based reviews, endorsements #pr20chat
RT @jaybaer Most good social media (certainly social CRM) is reactive in some way, thus monitoring is the lynchpin #sm53
RT @jaybaer: RT @sethcuthbertson Companies will need to train employees that everyone is a "secret shopper" #sm53
RT @jaybaer @incslinger 2 separate issues: reviews written by people who have never been there, and compensated reviews #sm53
Joining #sm53 w/@jaybaer to learn about mobile social, geo-tagging, checking-in, impact of opps #sm53
Job of Mrktg/PR to create, manage expectations; job of Cust Srvc to make sure they are met, respond when they aren't #sm50
Q1 if companies don't deliver quality customer service, Mrktg + PR have a lot more work cut out for them #sm50
@gregverdino Begin with the business case - that can direct which beta is worth exploring #sm49
@BethHarte Planning gives direction - guides you to which NBT is worth the investment #sm49
@BethHarte Planning gives direction - guides you to which NBT is worth the investment #sm49
RT @CoryOBrien #SM49 Being aware of the next big thing is important, but so is being strategic about when to implement it.