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The Future of Socialnomics

Moderator: Charlene Li @charleneli

Q1: What social networks will prevail in 2010?

Q2: How will consumers use them in the future?

Q3: What will the value metrics look like for consumers / b...

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

The 2009 Roundup

Moderator: Marc Meyer @marc_meyer

Q1: What do you like about the weekly chat and the format?

Q2: What could use some work?

Q3: What topics and/or moderators would you like to see in ...

Paul Chaney: Jun 2nd

Moderator: Paul Chaney @pchaney

Q1: Is it important for corp sites to be social? Why?

Q2: What are the challenges with incorporating social into ...

Q3: Can Social CMS solutions help companies bridge the gap?

Welcome to the Big Data Era, How do Marketers Cope?

Moderator: Ken Burbary @kenburbary

Q1: What types of data (digital, social, mobile) do markete...

Q2: Who (which group/function) should be responsible for th...

Q3: How long will companies and organizations have to wait ...

Knowing Your Customer As Well As They Know You Through Social

Moderator: Tim Hayden @TheTimHayden

Q1: What "offline" touchpoints do you leverage to drive onl...

Q2: When do you provide a mobile app vs a mobile website?

Q3: What can you use socially to "learn" more about your cu...

Does Pharma REALLY have anything to offer in social networking?

Moderator: Steve Woodruff @swoodruff

Q1: I think pharma companies are generally evil and I don't...

Q2: I have health questions and would really like to hear f...

Q3: What are pharma companies actually doing in the social ...

Social Media for Crisis Planning & Response

Moderator: Erik Deckers @edeckers

Q1: How can social be used in crisis communications?

Q2: What do companies need to do today in order to be able ...

Q3: Can social predict events before they happen?

Communicating Specifically To The Masses: Social Content Management

Moderator: Beth Harte @BethHarte

Q1: Is individual communications (socially) the same as mic...

Q2: Is communicating socially to micro-segments too dauntin...

Q3: How do you scale personalized communications whether so...

Building Your Reputation Using Social Media

Moderator: Kami Watson Husye @kamichat

Q1: Is reputation more important than a "personal brand" in...

Q2: Be it a personal or professional crisis, what is your p...

Q3: How do you scale online success for an organization or ...

The New Digital Press Release

Moderator: Shel Holtz @shelholtz

Q1: What value do you see to a social media news release or...

Q2: Are there still uses for the traditional news release?

Q3: How do you combine traditional media relations with soc...

Culture Shift: Is your company ready to go Social?

Moderator: Trey Pennington @treypennington

Q1: Employees or Management: Who drives the social culture ...

Q2: What comes first, executive investment or employee init...

Q3: Create a checklist that companies can use to become mor...

The Next Big Thing is So Last Year

Moderator: Greg Verdino @gregverdino

Q1: Why are marketers so obsessed with the next big thing e...

Q2: How do you balance the benefits of strategic innovation...

Q3: What's the one social media "old thing" most marketers ...

Centers of Excellence

Moderator: Sonny Gill @sonnygill

Q1: What is a CoE and what are the benefits?

Q2: How do you start a CoE at your company?

Q3: How do you sell/engage Execs in a CoE?

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Moderator: Beth Harte @bethharte

Q1: Is SMM on its way to replacing traditional marketing?

Q2: Can marketers be as accountable with SMM as traditional...

Q3: What are best practices for cooperating traditional mar...

Jun 23, Richard Binhammer

Moderator: Richard Binhammer @richardatDELL

Q1: How do you leverage your corporate brand using social m...

Q2: How should one develop their personal brand using socia...

Q3: How do you keep the 2 separate…or do you?

July 21st: Rachel Happe

Moderator: Rachel Happe @rhappe

Q1: What's the difference between social media and communit...

Q2: What should a business focus on? Developing a Communit...

Q3: What are the metrics for success for each? #socialmedia

Facebook blowback: What's the upshot for social media?

Moderator: JD Lasica @jdlasica

Q1: Has Facebook gone too far with "Open Graph," infringing...

Q2: What's the disconnect between the elites and the 425 mi...

Q3: Marketers are salivating over the troves of FB members'...

Informal Tweet Chat Event

Moderator: Apple Box Studios @AppleBoxStudios

Q1: What are clients expecting from agencies in the world o...

Q2: Who should own the conversation?

Q3: Is UGC making it easier or worse for agencies?

Measuring Influence Versus Popularity?

Moderator: Chuck Hemann @chuckhemann

Q1: How do you define influence and popularity?

Q2: What metrics can help define influence or popularity?

Q3: Which (popularity or influence) is more important?

August 25th: Shannon Paul

Moderator: Shannon Paul @Shannonpaul

Q1: What are the challenges / benefits from paying individu...

Q2: What are the challenges / benefits from paying individu...

Q3: So -people are talking disclosure. What type of disclos...

Content is King: Blogging for the Top of the Sales Funnel

Moderator: Shelly Kramer @ShellyKramer

Q1: How should you use corporate blogging as part of your o...

Q2: Corporate blogging and SEO - does it really matter?

Q3: How do you show the ROI of corporate blogging?

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works…What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

What should we be measuring in social media?

Moderator: Jason Falls @JasonFalls

Q1: Are you trusting the results that you get when you meas...

Q2: What is the best way to get actionable insights from so...

Q3: How important or how "good" is the social data that is ...

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

Trolls or Contrarians? The food chain of social media

Moderator: Peggy Fitzpatrick @PegFitzpatrick

Q1: How should we address a troll like or contrarian type a...

Q2: From a marketers standpoint, is there any value to a tr...

Q3: Have you ever experienced any negative or aggressive be...

Social Media in a content economy

Moderator: Michelle Tripp @michelletripp

Q1: What is a "content economy" and is your organization re...

Q2: What are some ideas for packaging and promoting a brand...

Q3: What kinds of content will have the most impact in a co...

Socializing My Business – What Comes After the Chit-Chat?

Moderator: Kristi Colvin @KrisColvin

Q1: Why do we even need to integrate social into our busine...

Q2: How should you begin to socialize your business and wha...

Q3: What does social business integration look like for emp...

Engagement through Customer Service: Your Contact Center and Social Media

Moderator: Shashi Bellamkonda @shashib

Q1: When should customer service engage with consumers usin...

Q2: How can contact centers scale to meet the demands of so...

Q3: How can you determine if Customer Service is being effe...

November 17th: Rohit Bhargava

Moderator: Rohit Bhargava @rohitbhargava

Q1: Do you have to ROCK your personal brand in SocMed befor...

Q2: Does Social Media expertise transcend industries?

Q3: Does personal branding compete with or add-to your Comp...

Informal Tweet Chat Event

Moderator: @

Changing the Customer Satisfaction Approach with Social Media

Moderator: Meg Fowler @megfowler

Q1: What is a good customer satisfaction score today -- and...

Q2: Is the customer always right in social media?

Q3: How can companies shift to respond to the new reality o...

The Impact of Social Media in Government

Moderator: Kim Patrick Kobza @kpkfusion

Q1: What does Gov 2.0 mean to you?

Q2: What can government agencies & companies learn from eac...

Q3: What do you think are the primary barriers for citizens...

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

Social Influence: Meaningful?

Moderator: Shelly Kramer @shellykramer

Q1: How do you find influencers?

Q2: Can you create influencers?

Q3: Is Social Influence a meaningful goal for companies?

Bootstrapping Your Social Programs

Moderator: Mack Collier @mackcollier

Q1: What are some methods that can be used?

Q2: What are some tools that can be used?

Q3: Provide some case studies in both large and small compa...

September 15th: Scott Hepburn

Moderator: Scott Hepburn @ScottHepburn

Q1: What can firms in regulated industries do to prepare to...

Q2: Who should participate in SM in regulated biz? Anyone? ...

Q3: Where are there opps. for SM strategists to add value i...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

Location Based Services: Marketing Euphoria or Building Block?

Moderator: Jason Keath @jakrose

Q1: Will location based social networks (LBS) lead to real ...

Q2: Will the future user base of location based social netw...

Q3: What is the most significant challenge that locations b...

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for “messaging” on social networks?

Q3: Can a marketing exec have authority on social media top...

The Twitter (R)evolution

Moderator: TomMartin @TomMartin

Q1: Is Twitter really all about engagement?

Q2: Why do you follow the PEOPLE/BRANDS you follow on Twitt...

Q3: What kind of Twitter user are you / why?

Oct. 27th: Scott Monty

Moderator: Scott Monty @ScottMonty

Q1: First topic up is our #fusion41 program

Q2: #fusion41: online mktg strategy

Q3: #fusion4: What type of team does it take to not neccssa...

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: Meg Fowler @megfowler

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

The Social Customer...and What Brands Need To Know

Moderator: Chris Carfi @ccarfi

Q1: How has the social customer changed since 2004?

Q2: How does mobile affect the social customer?

Q3: Where does the “brand” actually meet with the social cu...

Crisis Management for BP Using Social Media

Moderator: Gavin Heaton @servantofchaos

Q1: How has @BPGlobalPR affected perception and should they...

Q2: How is BP using social media to address the situation a...

Q3: What can other companies learn from this about managing...

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: John Cass @johncass

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What’s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

April 21st: Michael Long (The Red Recruiter)

Moderator: Michael Long @theredrecruiter

Q1: What level of transparency is expected of a candidate? ...

Q2: Who should and who should not be transparent in their e...

Q3: How will being transparent change the way people are hi...

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

October 13th: Aaron Strout

Moderator: Aaron Strout @aaronstrout

Q1: How does adding social make CRM better?

Q2: If social is front end & CRM is back end, what informat...

Q3: How can Social CRM help improve conversion (cover sales...

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

Social Media for Non Profits

Moderator: Beth Kanter @kanter

Q1: How can social media work for non profits? (Backstory: ...

Q2: What is the easiest way for an NPO to figure out how to...

Q3: What are some of the best case studies of NPO's using S...

The Role of Education in Social Media

Moderator: Steve Olenski @steveolenski

Q1: Is there an actual business case with social media for ...

Q2: Is the mixing of the 2 inevitable? Is it much ado about...

Q3: Who is more at risk? Students or educators

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

Blood from a turnip or can social drive sales in B2B?

Moderator: Kate Buck Jr @katebuckjr

Q1: What Should the primary objective of B2B social media m...

Q2: What are the best platforms for B2B social media practi...

Q3: Is social media an effective tactic for B2B sales and o...

The Social Media RFP: How to Get the Best Results

Moderator: Maggie Fox @maggiefox

Q1: How do you formulate a proper RFP that conveys your soc...

Q2: How do you identify the vendors, consultants or agencie...

Q3: How do you evaluate your responses to pick the best sol...

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...