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The Next Big Thing is So Last Year

Moderator: Greg Verdino @gregverdino

Q1: Why are marketers so obsessed with the next big thing e...

Q2: How do you balance the benefits of strategic innovation...

Q3: What's the one social media "old thing" most marketers ...

Characteristics of Highly Influencial Brands in Social Media

Moderator: Tamar Weinberg @tamar

Q1: Is there advantage to having Brand or a person be your ...

Q2: How do you choose to follow Brands on Twitter, Facebook...

Q3: Build a checklist for Brands on how to behave in SM for...

Jun 23, Richard Binhammer

Moderator: Richard Binhammer @richardatDELL

Q1: How do you leverage your corporate brand using social m...

Q2: How should one develop their personal brand using socia...

Q3: How do you keep the 2 separate…or do you?

How news brands use social media and social gadgets to connect with audience

Moderator: Brian Dresher @bdresher

Q1: What role should Twitter and Facebook play in journalis...

Q2: How do devices like iPad and iPhone influence news cons...

Q3: How will location-based services impact future of news ...

Building Relationships: Choose Your Social Network Wisely

Moderator: Chuck Hemann @chuckhemann

Q1: A new study from Pew says Facebook users are more trust...

Q2: Which social networks are best for brands to develop re...

Q3: Developing online relationships, do Brands have to mess...

Geoff Livingston: May 26th

Moderator: Geoff Livingston @GeoffLiving

Q1: What are the challenges with adopting a culture suitabl...

Q2: How can you prove that it works…What are some examples ...

Q3: Source a list of actionable items to help an advocate b...

May 5th: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get “in-...

Q2: How do you know when you are “in-network”?

Q3: Thinking outside of our bubble, what are some ways that...

Can a Personal Brand Coexist Within a Corporate Ecosystem

Moderator: Daria Steigman @dariasteigman

Q1: Personal branding — good idea or bad idea?

Q2: Can a personal brand coexist within a corporate ecosyst...

Q3: Is it okay for companies to ban their employees from bl...

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...

Informal Tweet Chat Event

Moderator: @

Crisis Management for BP Using Social Media

Moderator: Gavin Heaton @servantofchaos

Q1: How has @BPGlobalPR affected perception and should they...

Q2: How is BP using social media to address the situation a...

Q3: What can other companies learn from this about managing...

Communicating Specifically To The Masses: Social Content Management

Moderator: Beth Harte @BethHarte

Q1: Is individual communications (socially) the same as mic...

Q2: Is communicating socially to micro-segments too dauntin...

Q3: How do you scale personalized communications whether so...

August 4th: Ann Handley

Moderator: Ann Handley @marketingProfs

Q1: Is SM about the art of conversation or the science of c...

Social Media and Commerce for Business

Moderator: Augie Ray @augieray

Q1: How is social affecting online consumer purchases?

Q2: How is social affecting off-line/in-store purchases?

Q3: What are top 10 things to consider when setting up soci...

June 16th: Toby Bloomberg

Moderator: Toby Bloomberg @TobyDiva

Q1: What demographics are most powerful in each of the top ...

Q2: Which demographics are most overlooked, ignored, or tak...

Q3: With the increase of social media usage, which demograp...

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for “messaging” on social networks?

Q3: Can a marketing exec have authority on social media top...

Living on Borrowed Time? The Ad Agency Model is Changing

Moderator: Hank Wasiak @hankwasiak

Q1: What do Brands expect from agencies today and are they ...

Q2: How has social media altered the creative process and d...

Q3: What does the agency of the future look like?

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

September 15th: Scott Hepburn

Moderator: Scott Hepburn @ScottHepburn

Q1: What can firms in regulated industries do to prepare to...

Q2: Who should participate in SM in regulated biz? Anyone? ...

Q3: Where are there opps. for SM strategists to add value i...

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

Fear Factor. Understanding the value of adding social media to the mix.

Moderator: B.L. Ochman @whatsnext

Q1: Why do executives still doubt social media?

Q2: Do companies have time for social media?

Q3: Are there quick tactics that can be used to build compa...

September 22nd: Ken Burbary

Moderator: Ken Burbary @kenburbary

Q1: eyond Brand Mentions(good/bad), what should you be list...

Q2: What resources and people are needed to implement a soc...

Q3: What are some ways to fund a social media monitoring/co...

Twitterville - What's Happened, What's Coming

Moderator: Shel Israel @shelisrael

Q1: How did Twitter change you business in 2009?

Q2: How will Twitter change in 2010?

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

Social Media for Crisis Planning & Response

Moderator: Erik Deckers @edeckers

Q1: How can social be used in crisis communications?

Q2: What do companies need to do today in order to be able ...

Q3: Can social predict events before they happen?

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

Blood from a turnip or can social drive sales in B2B?

Moderator: Kate Buck Jr @katebuckjr

Q1: What Should the primary objective of B2B social media m...

Q2: What are the best platforms for B2B social media practi...

Q3: Is social media an effective tactic for B2B sales and o...

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

The Lifespan of a Social Community

Moderator: Connie Bensen @cbensen

Q1: How do you plan resources for the lifespan of a social ...

Q2: Do the communities you create need a community manager ...

Q3: What do you do with a community when the budget is exha...

The Social Media RFP: How to Get the Best Results

Moderator: Maggie Fox @maggiefox

Q1: How do you formulate a proper RFP that conveys your soc...

Q2: How do you identify the vendors, consultants or agencie...

Q3: How do you evaluate your responses to pick the best sol...

The Twitter (R)evolution

Moderator: TomMartin @TomMartin

Q1: Is Twitter really all about engagement?

Q2: Why do you follow the PEOPLE/BRANDS you follow on Twitt...

Q3: What kind of Twitter user are you / why?

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

#sm129

Moderator: Lauren Vargas @vargasl

Q1: How do you measure impact within your community?

Q2: How do you differentiate and/or blend quantitative and ...

Q3: How do you measure cmty efforts if management is outsou...

Advancing the Discussion of Social Media & ROI

Moderator: Olivier Blanchard @thebrandbuilder

Q1: How can strategy & planning can impact ROI?

Q2: What are the steps to integrate SM across a business?

Q3: What is the difference between measurement & ROI?

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What’s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

Trolls or Contrarians? The food chain of social media

Moderator: Peggy Fitzpatrick @PegFitzpatrick

Q1: How should we address a troll like or contrarian type a...

Q2: From a marketers standpoint, is there any value to a tr...

Q3: Have you ever experienced any negative or aggressive be...

March 31st: Beth Harte

Moderator: Beth Harte @BethHarte

Q1: Where are the deficiencies in business around People, I...

Q2: Play the “What if” game. Addressing the above deficien...

Q3: Combine the identified needs in business with the “imag...

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

The Social Customer...and What Brands Need To Know

Moderator: Chris Carfi @ccarfi

Q1: How has the social customer changed since 2004?

Q2: How does mobile affect the social customer?

Q3: Where does the “brand” actually meet with the social cu...

Social Media for Non Profits

Moderator: Beth Kanter @kanter

Q1: How can social media work for non profits? (Backstory: ...

Q2: What is the easiest way for an NPO to figure out how to...

Q3: What are some of the best case studies of NPO's using S...

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Moderator: Paul Gillin @pgillin

Q1: Does the proliferation of new media make us more inform...

Q2: Can businesses and institutions legitimately fill some ...

Q3: Can armies of bloggers and citizen journalists fill the...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing

Moderator: Beth Harte @bethharte

Q1: Is SMM on its way to replacing traditional marketing?

Q2: Can marketers be as accountable with SMM as traditional...

Q3: What are best practices for cooperating traditional mar...

Engagement through Customer Service: Your Contact Center and Social Media

Moderator: Shashi Bellamkonda @shashib

Q1: When should customer service engage with consumers usin...

Q2: How can contact centers scale to meet the demands of so...

Q3: How can you determine if Customer Service is being effe...

The Future of Advertising & the Role of the Agency

Moderator: Edward Boches @edwardboches

Q1: What is the model of the ideal agency?

Q2: What skills and talents are needed?

Q3: How much should brands do in-house vs outsource to agen...

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

Radical Transparency in social media

Moderator: Jason Falls @JasonFalls

Q1: What is a business's obligation with consumer’s digital...

Q2: Who should regulate digital privacy - gov't or industry...

Q3: What are the moral implications for businesses and digi...

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

November 17th: Rohit Bhargava

Moderator: Rohit Bhargava @rohitbhargava

Q1: Do you have to ROCK your personal brand in SocMed befor...

Q2: Does Social Media expertise transcend industries?

Q3: Does personal branding compete with or add-to your Comp...

The New Digital Press Release

Moderator: Shel Holtz @shelholtz

Q1: What value do you see to a social media news release or...

Q2: Are there still uses for the traditional news release?

Q3: How do you combine traditional media relations with soc...

The Future of Socialnomics

Moderator: Charlene Li @charleneli

Q1: What social networks will prevail in 2010?

Q2: How will consumers use them in the future?

Q3: What will the value metrics look like for consumers / b...

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

April 28th: Danny Brown

Moderator: Danny Brown @dannybrown

Q1: What is a crisis communications plan and why do I need ...

Q2: Who needs to own the plan and who needs to be a part of...

Q3: How do you put a Crisis Communications plan in place an...

August 17th: Connie Reece

Moderator: Connie Reece @ConnieReece

Q1: Can a company have too many friends in SocMed?

Q2: When does quality trump quantity? Can you grow so big y...

Q3: What are the most effective ways of scaling social for ...

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let’s create a high-level road map to affect the cultur...

Social media AND...

Moderator: Adam Cohen @adamcohen

Q1: How should marketers approach weaving social media tact...

Q2: Why does blending social media improve the effectivenes...

Q3: Which tactics have the most impact when combined with s...

Can PR & Advertising Work together on social?

Moderator: Elizabeth Sosnow @elizabethsosnow

Q1: Is it realistic to think that Advertising and PR can co...

Q2: Does PR over-rate its capabilities in SM or does it und...

Q3: How many of your current social media campaigns fall in...

Paul Chaney: Jun 2nd

Moderator: Paul Chaney @pchaney

Q1: Is it important for corp sites to be social? Why?

Q2: What are the challenges with incorporating social into ...

Q3: Can Social CMS solutions help companies bridge the gap?

Develop Your Social Business

Moderator: Maria Ogneva @themaria

Q1: What does it mean to have a social business?

Q2: List some steps you need to integrate social into exist...

Q3: How do you know when you have a Social Business (as def...

How to plan a global social media initiative

Moderator: Ken Burbary @kenburbary

Q1: How is social media consumer behavior evolving globally...

Q2: What model should companies use to manage social media ...

Q3: How can companies understand consumer social media usag...

Does Pharma REALLY have anything to offer in social networking?

Moderator: Steve Woodruff @swoodruff

Q1: I think pharma companies are generally evil and I don't...

Q2: I have health questions and would really like to hear f...

Q3: What are pharma companies actually doing in the social ...

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

Connecting With Consumers Through Social Media

Moderator: Kyle Lacy @kyleplacy

Q1: What are ways to move customers up the interactive chai...

Q2: What’s the value of storytelling vs. messaging?

Q3: How can you get customers to take action on your behalf...

What location based social means to businesses

Moderator: Jay Baer @jaybaer

Q1: How will "check-ins" and geo-tagged content change the ...

Q2: What impact will widespread, instant, on the spot revie...

Q3: Recommend best practices for businesses with a physical...

The Impact of Social Media in Government

Moderator: Kim Patrick Kobza @kpkfusion

Q1: What does Gov 2.0 mean to you?

Q2: What can government agencies & companies learn from eac...

Q3: What do you think are the primary barriers for citizens...

The Rise of the Brand Experience

Moderator: Michelle Tripp @michelletripp

Q1: Who should be front and center in conversation: The bra...

Q2: Are consumers more likely to buy because of the brand p...

Q3: How can brands create experiences in a social world?