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Engagement through Customer Service: Your Contact Center and Social Media

Moderator: Shashi Bellamkonda @shashib

Q1: When should customer service engage with consumers usin...

Q2: How can contact centers scale to meet the demands of so...

Q3: How can you determine if Customer Service is being effe...

April 28th: Danny Brown

Moderator: Danny Brown @dannybrown

Q1: What is a crisis communications plan and why do I need ...

Q2: Who needs to own the plan and who needs to be a part of...

Q3: How do you put a Crisis Communications plan in place an...

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Moderator: Lucretia Pruitt @lucretiapruitt

Q1: How can big companies advocate for less regulation to r...

Q2: Should you train legal in SM and what does it look like...

Q3: How do you create SM policies / strategies that legal w...

Facebook blowback: What's the upshot for social media?

Moderator: JD Lasica @jdlasica

Q1: Has Facebook gone too far with "Open Graph," infringing...

Q2: What's the disconnect between the elites and the 425 mi...

Q3: Marketers are salivating over the troves of FB members'...

July 28: Chris Brogan

Moderator: Chris Brogan @chrisbrogan

Q1: Getting started w/ lead generation in social media-what...

Q2: How do you discern between lead gen and relationship bu...

Q3: What works for you in the attention getting department ...

Why Your Cyber Monday Emails Were Annoying: Updating Your Pitch for the Social Era

Moderator: Meg Fowler Tripp @megtripp

Q1: How has social integration changed the way you communic...

Q2: What needs to change about your copy/pitch -- besides a...

Q3: Has the social era changed your seasonal marketing?

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

Professionalization of the Social Media Industry

Moderator: Chris Heuer @chrisheuer

Q1: How do you determine a professional from a wanna be?

Q2: Does the bucket term "Social" need to be broken into sp...

Q3: What pieces of social can you learn from books? From ex...

Welcome to the Big Data Era, How do Marketers Cope?

Moderator: Ken Burbary @kenburbary

Q1: What types of data (digital, social, mobile) do markete...

Q2: Who (which group/function) should be responsible for th...

Q3: How long will companies and organizations have to wait ...

July 21st: Rachel Happe

Moderator: Rachel Happe @rhappe

Q1: What's the difference between social media and communit...

Q2: What should a business focus on? Developing a Communit...

Q3: What are the metrics for success for each? #socialmedia

September 1st: Valeria Maltoni

Moderator: Valeria Maltoni @ConversationAge

Q1: How do you find those emploees?

Q2: ow can you enable employees? We said - training - tools...

Q3: o we need to change the skills we recruit for? [the $1M...

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

Advancing the Discussion of Social Media & ROI

Moderator: Olivier Blanchard @thebrandbuilder

Q1: How can strategy & planning can impact ROI?

Q2: What are the steps to integrate SM across a business?

Q3: What is the difference between measurement & ROI?

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

The Impact of Social Media in Government

Moderator: Kim Patrick Kobza @kpkfusion

Q1: What does Gov 2.0 mean to you?

Q2: What can government agencies & companies learn from eac...

Q3: What do you think are the primary barriers for citizens...

Jun 23, Richard Binhammer

Moderator: Richard Binhammer @richardatDELL

Q1: How do you leverage your corporate brand using social m...

Q2: How should one develop their personal brand using socia...

Q3: How do you keep the 2 separate…or do you?

Radical Transparency in social media

Moderator: Jason Falls @JasonFalls

Q1: What is a business's obligation with consumer’s digital...

Q2: Who should regulate digital privacy - gov't or industry...

Q3: What are the moral implications for businesses and digi...

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

Unleashing Consumer Insights with Social Media

Moderator: Diane Hessan @communispaceceo

Q1: There is so much information on the web today. What's ...

Q2: What are the best strategies for engaging consumers & g...

Q3: Other than the standard Dell/Starbucks stories, what co...

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Moderator: Katie Delahaye Paine @kdpaine

Q1: How do you define positive sentiment?

Q2: How does that impact your organizational goals?

Q3: How do you know that what you are measuring matters?

March 31st: Beth Harte

Moderator: Beth Harte @BethHarte

Q1: Where are the deficiencies in business around People, I...

Q2: Play the “What if” game. Addressing the above deficien...

Q3: Combine the identified needs in business with the “imag...

Buiding our own Frankenstein: Is engaging with customers via social media required, or optional?

Moderator: Jay Baer @jaybaer

Q1: What are the circumstances when a company should NOT en...

Q2: What are the organizational drawbacks to engaging with ...

Q3: How should companies modify their interactions, based o...

Oct. 27th: Scott Monty

Moderator: Scott Monty @ScottMonty

Q1: First topic up is our #fusion41 program

Q2: #fusion41: online mktg strategy

Q3: #fusion4: What type of team does it take to not neccssa...

Knowing Your Customer As Well As They Know You Through Social

Moderator: Tim Hayden @TheTimHayden

Q1: What "offline" touchpoints do you leverage to drive onl...

Q2: When do you provide a mobile app vs a mobile website?

Q3: What can you use socially to "learn" more about your cu...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

The rise of the social index and its impact on influence

Moderator: Chuck Hemann @chuckhemann

Q1: What is the purpose of a social index? Why do we need s...

Q2: How does knowing someone’s Twitter and Facebook numbers...

Q3: How accurate are the current services and Do we need an...

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

Social Influence: Meaningful?

Moderator: Shelly Kramer @shellykramer

Q1: How do you find influencers?

Q2: Can you create influencers?

Q3: Is Social Influence a meaningful goal for companies?

Fear Factor. Understanding the value of adding social media to the mix.

Moderator: B.L. Ochman @whatsnext

Q1: Why do executives still doubt social media?

Q2: Do companies have time for social media?

Q3: Are there quick tactics that can be used to build compa...

April 21st: Michael Long (The Red Recruiter)

Moderator: Michael Long @theredrecruiter

Q1: What level of transparency is expected of a candidate? ...

Q2: Who should and who should not be transparent in their e...

Q3: How will being transparent change the way people are hi...

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

September 29th: Brian Solis

Moderator: Brian Solis @BRIANSOLIS

Q1: I call this multiple personality order. I believe the c...

Q2: What happens when personal Brands become larger than th...

Q3: Do you engage in a relationship w/brands, based on the ...

Mobilizing Your Social Strategy

Moderator: Tom Edwards @theblackfin

Q1: How are you integrating mobile to extend your social in...

Q2: How are you maximizing the mobile web?

Q3: What tactics are you considering (Proximity, Augmented ...

Paul Chaney: Jun 2nd

Moderator: Paul Chaney @pchaney

Q1: Is it important for corp sites to be social? Why?

Q2: What are the challenges with incorporating social into ...

Q3: Can Social CMS solutions help companies bridge the gap?

What location based social means to businesses

Moderator: Jay Baer @jaybaer

Q1: How will "check-ins" and geo-tagged content change the ...

Q2: What impact will widespread, instant, on the spot revie...

Q3: Recommend best practices for businesses with a physical...

May 5th: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get “in-...

Q2: How do you know when you are “in-network”?

Q3: Thinking outside of our bubble, what are some ways that...

June 16th: Toby Bloomberg

Moderator: Toby Bloomberg @TobyDiva

Q1: What demographics are most powerful in each of the top ...

Q2: Which demographics are most overlooked, ignored, or tak...

Q3: With the increase of social media usage, which demograp...

The Next Big Thing is So Last Year

Moderator: Greg Verdino @gregverdino

Q1: Why are marketers so obsessed with the next big thing e...

Q2: How do you balance the benefits of strategic innovation...

Q3: What's the one social media "old thing" most marketers ...

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

Government & Social Media: The Global & Local Impacts

Moderator: Alexander B. Howard @digiphile

Q1: How effective is own government using social media in t...

Q2: How citizens are using social media at home?

Q3: What privacy, security and identity issues are raised b...

Building Relationships: Choose Your Social Network Wisely

Moderator: Chuck Hemann @chuckhemann

Q1: A new study from Pew says Facebook users are more trust...

Q2: Which social networks are best for brands to develop re...

Q3: Developing online relationships, do Brands have to mess...

Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Moderator: Paul Gillin @pgillin

Q1: Does the proliferation of new media make us more inform...

Q2: Can businesses and institutions legitimately fill some ...

Q3: Can armies of bloggers and citizen journalists fill the...

August 25th: Shannon Paul

Moderator: Shannon Paul @Shannonpaul

Q1: What are the challenges / benefits from paying individu...

Q2: What are the challenges / benefits from paying individu...

Q3: So -people are talking disclosure. What type of disclos...

#sm129

Moderator: Lauren Vargas @vargasl

Q1: How do you measure impact within your community?

Q2: How do you differentiate and/or blend quantitative and ...

Q3: How do you measure cmty efforts if management is outsou...

The Lifespan of a Social Community

Moderator: Connie Bensen @cbensen

Q1: How do you plan resources for the lifespan of a social ...

Q2: Do the communities you create need a community manager ...

Q3: What do you do with a community when the budget is exha...

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

July 14th: Jennifer Leggio

Moderator: Jennifer Leggio @Mediaphyter

Q1: What's SM fame worth to you or your company? Is there R...

Q2: What do you see the value of having a recognizable pers...

Q3: What drives you? visibility or accomplishment?

Social Media and Commerce for Business

Moderator: Augie Ray @augieray

Q1: How is social affecting online consumer purchases?

Q2: How is social affecting off-line/in-store purchases?

Q3: What are top 10 things to consider when setting up soci...

How to Get Measureable Results From Your Facebook Presence

Moderator: Mari Smith @marismith

Q1: How do you gain momentum with a Facebook fan page?

Q2: What should you be measuring on Facebook?

Q3: How do you scale Facebook engagement?

The Importance of a Content and Engagement Strategy in Social Media

Moderator: John Cass @johncass

Q1: What's first, content marketing and/or engagement marke...

Q2: How should you handle disclosure of content origination...

Q3: Charlene Li's engagement 2009 report staked out most en...

Social Media Data Management - Privacy, Security and Retention

Moderator: Ken Burbary @kenburbary

Q1: What customer data do companies collect and use from so...

Q2: How are companies securing and protecting social media ...

Q3: What purposes are companies retaining social media data...

Informal Tweet Chat Event

Moderator: @

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

June 30th: Lee Odden

Moderator: Lee Odden @leeOdden

Q1: Is social media good for SEO? Are there any ethical iss...

Q2: What strategies for combining SEO and Social Media have...

Q3: What tips, tactics and best practices can you share reg...

The disruptive forces of social content

Moderator: Erika Napoletano @RedheadWriting

Q1: What responsibilities do digital publishers (bloggers, ...

Q2: Is a blog really a blog if the author/publisher turns o...

Q3: What do you feel is proper attribution for photos and e...

November 17th: Rohit Bhargava

Moderator: Rohit Bhargava @rohitbhargava

Q1: Do you have to ROCK your personal brand in SocMed befor...

Q2: Does Social Media expertise transcend industries?

Q3: Does personal branding compete with or add-to your Comp...

The Social Media RFP: How to Get the Best Results

Moderator: Maggie Fox @maggiefox

Q1: How do you formulate a proper RFP that conveys your soc...

Q2: How do you identify the vendors, consultants or agencie...

Q3: How do you evaluate your responses to pick the best sol...

Stop Campaigning and Start Conversing - The New Marketing Paradigm

Moderator: Tom Martin @tommartin

Q1: What is the difference between a marketing campaign and...

Q2: How do agencies have to change in order to create conve...

Q3: What are some examples of brands or agencies that have ...

Socializing My Business – What Comes After the Chit-Chat?

Moderator: Kristi Colvin @KrisColvin

Q1: Why do we even need to integrate social into our busine...

Q2: How should you begin to socialize your business and wha...

Q3: What does social business integration look like for emp...

October 13th: Aaron Strout

Moderator: Aaron Strout @aaronstrout

Q1: How does adding social make CRM better?

Q2: If social is front end & CRM is back end, what informat...

Q3: How can Social CRM help improve conversion (cover sales...

Fear and Loathing in Content Creation

Moderator: Toby Bloomberg @TobyDiva

Q1: Where is the sweet spot these days, in content creation...

Q2: How is blogging/content development changing or maturin...

Q3: How do companies need to adapt around content?

Managing the marketing mix-What's more effective?

Moderator: Amber Naslund @ambercadabra

Q1: How do you know your traditional marketing efforts are ...

Q2: How do you know your digital marketing efforts are effe...

Q3: What is the right budgeting mix between traditional & d...

Scott Stratten: May 12th

Moderator: Scott Stratten @unmarketing

Q1: What’s the process for companies to start creating an a...

Q2: Should companies automate some, all or none of the proc...

Q3: : Where should a corp build followers of current and p...

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

Develop Your Social Business

Moderator: Maria Ogneva @themaria

Q1: What does it mean to have a social business?

Q2: List some steps you need to integrate social into exist...

Q3: How do you know when you have a Social Business (as def...

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

Social and the New Model For Market Segmentation

Moderator: Ken Burbary @kenburbary

Q1: Is traditional market segmentation still relevant?

Q2: What should be more important for Brands: social segmen...

Q3: How are you segmenting your customers with Social Media...