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September 15th: Scott Hepburn

Moderator: Scott Hepburn @ScottHepburn

Q1: What can firms in regulated industries do to prepare to...

Q2: Who should participate in SM in regulated biz? Anyone? ...

Q3: Where are there opps. for SM strategists to add value i...

Does Pharma REALLY have anything to offer in social networking?

Moderator: Steve Woodruff @swoodruff

Q1: I think pharma companies are generally evil and I don't...

Q2: I have health questions and would really like to hear f...

Q3: What are pharma companies actually doing in the social ...

Social media training: who needs it?

Moderator: Carri Bugbee @CarriBugbee

Q1: What should training programs focus on?

Q2: Who should provide the training?

Q3: What staff members should be trained?

SCRM and the Value to Organizations

Moderator: R Ray Wang @rwang0

Q1: What are the basic tenents of SCRM?

Q2: How can you begin to tie social into existing CRM?

Q3: Build a list of useful SCRM use cases.

The disruptive forces of social content

Moderator: Erika Napoletano @RedheadWriting

Q1: What responsibilities do digital publishers (bloggers, ...

Q2: Is a blog really a blog if the author/publisher turns o...

Q3: What do you feel is proper attribution for photos and e...

The Role of Education in Social Media

Moderator: Steve Olenski @steveolenski

Q1: Is there an actual business case with social media for ...

Q2: Is the mixing of the 2 inevitable? Is it much ado about...

Q3: Who is more at risk? Students or educators

Building Your Reputation Using Social Media

Moderator: Kami Watson Husye @kamichat

Q1: Is reputation more important than a "personal brand" in...

Q2: Be it a personal or professional crisis, what is your p...

Q3: How do you scale online success for an organization or ...

How do you manage the effectiveness of your social programs?

Moderator: Tac Anderson @tacanderson

Q1: What type of planning should go into your social media ...

Q2: What metrics should you always be looking at?

Q3: What should always be on your scorecard to measure effe...

Jun 23, Richard Binhammer

Moderator: Richard Binhammer @richardatDELL

Q1: How do you leverage your corporate brand using social m...

Q2: How should one develop their personal brand using socia...

Q3: How do you keep the 2 separate…or do you?

Social Media Offline: How to appropriately value and measure the impact of social media for offline businesses

Moderator: Tom Webster @webby2001

Q1: If you transact business *offline*, how can social medi...

Q2: What are some ways to measure the impact social has on ...

Q3: Given all the things you could do to support your offli...

Twitterville - What's Happened, What's Coming

Moderator: Shel Israel @shelisrael

Q1: How did Twitter change you business in 2009?

Q2: How will Twitter change in 2010?

Radical Transparency in social media

Moderator: Jason Falls @JasonFalls

Q1: What is a business's obligation with consumer’s digital...

Q2: Who should regulate digital privacy - gov't or industry...

Q3: What are the moral implications for businesses and digi...

Are We at the End of the Social Side of Networking?

Moderator: Augie Ray @augieray

Q1: Is there too much content being created?

Q2: What will marketers do if fewer are willing to generate...

Q3: How will social networks change with more joiners and l...

Culture Shift: Is your company ready to go Social?

Moderator: Trey Pennington @treypennington

Q1: Employees or Management: Who drives the social culture ...

Q2: What comes first, executive investment or employee init...

Q3: Create a checklist that companies can use to become mor...

Can social media move the needle for brands during the holidays?

Moderator: Kary Delaria @KaryD

Q1: Coming Soon

Q2: Coming Soon

Q3: Coming Soon

Communicating Specifically To The Masses: Social Content Management

Moderator: Beth Harte @BethHarte

Q1: Is individual communications (socially) the same as mic...

Q2: Is communicating socially to micro-segments too dauntin...

Q3: How do you scale personalized communications whether so...

The Social Customer...and What Brands Need To Know

Moderator: Chris Carfi @ccarfi

Q1: How has the social customer changed since 2004?

Q2: How does mobile affect the social customer?

Q3: Where does the “brand” actually meet with the social cu...

July 7th: Keith Burtis

Moderator: Keith Burtis @keithburtis

Separating the Personal & Professional in Social Media...or Not

Moderator: Kat French @KatFrench

Q1: How do you avoid accidentally mixing up personal & clie...

Q2: How do you avoid appearing to develop your personal pla...

Q3: How much should any personal crises show up in your pro...

Love All Your Children The Same: Managing Multiple Social Brands

Moderator: Tamsen S. McMahon @tamadear

Q1: What's your biggest challenge/opportunity when managing...

Q2: Can you use the same team to manage multiple brands?

Q3: How do you connect the team(s) to business objectives f...

Enterprise Social Media: Working For Your Online Advocates

Moderator: Chris Kieff @ckieff

Q1: What is the best way to find advocates in social media?

Q2: Now that we've identified advocates, how do you build r...

Q3: How do you enable them to carry your message virally?

The Twitter (R)evolution

Moderator: TomMartin @TomMartin

Q1: Is Twitter really all about engagement?

Q2: Why do you follow the PEOPLE/BRANDS you follow on Twitt...

Q3: What kind of Twitter user are you / why?

Sentiment Analysis: Opinions Matter, If Only You Knew Which Ones

Moderator: Katie Delahaye Paine @kdpaine

Q1: How do you define positive sentiment?

Q2: How does that impact your organizational goals?

Q3: How do you know that what you are measuring matters?

April 21st: Michael Long (The Red Recruiter)

Moderator: Michael Long @theredrecruiter

Q1: What level of transparency is expected of a candidate? ...

Q2: Who should and who should not be transparent in their e...

Q3: How will being transparent change the way people are hi...

Living on Borrowed Time? The Ad Agency Model is Changing

Moderator: Hank Wasiak @hankwasiak

Q1: What do Brands expect from agencies today and are they ...

Q2: How has social media altered the creative process and d...

Q3: What does the agency of the future look like?

Informal Tweet Chat Event

Moderator: @

November 17th: Rohit Bhargava

Moderator: Rohit Bhargava @rohitbhargava

Q1: Do you have to ROCK your personal brand in SocMed befor...

Q2: Does Social Media expertise transcend industries?

Q3: Does personal branding compete with or add-to your Comp...

April 28th: Danny Brown

Moderator: Danny Brown @dannybrown

Q1: What is a crisis communications plan and why do I need ...

Q2: Who needs to own the plan and who needs to be a part of...

Q3: How do you put a Crisis Communications plan in place an...

Develop Your Social Business

Moderator: Maria Ogneva @themaria

Q1: What does it mean to have a social business?

Q2: List some steps you need to integrate social into exist...

Q3: How do you know when you have a Social Business (as def...

July 28: Chris Brogan

Moderator: Chris Brogan @chrisbrogan

Q1: Getting started w/ lead generation in social media-what...

Q2: How do you discern between lead gen and relationship bu...

Q3: What works for you in the attention getting department ...

July 14th: Jennifer Leggio

Moderator: Jennifer Leggio @Mediaphyter

Q1: What's SM fame worth to you or your company? Is there R...

Q2: What do you see the value of having a recognizable pers...

Q3: What drives you? visibility or accomplishment?

What kind of training / education / experience "qualifies" you to do social strategy?

Moderator: John Cass @johncass

Q1: If you work in social business / have social components...

Q2: Is a facility with social media more a function of temp...

Q3: If you're starting a social media initiative in your co...

Fear and Loathing in Content Creation

Moderator: Toby Bloomberg @TobyDiva

Q1: Where is the sweet spot these days, in content creation...

Q2: How is blogging/content development changing or maturin...

Q3: How do companies need to adapt around content?

Customer Service's Role in Social Media

Moderator: Frank Eliason @comcastcares

Q1: Is Social Media converging the roles of Service, Market...

Q2: How do you scale customer service in social media?

Q3: How do companies prepare for social customer service?

Mobilizing Your Social Strategy

Moderator: Tom Edwards @theblackfin

Q1: How are you integrating mobile to extend your social in...

Q2: How are you maximizing the mobile web?

Q3: What tactics are you considering (Proximity, Augmented ...

Knowing Your Customer As Well As They Know You Through Social

Moderator: Tim Hayden @TheTimHayden

Q1: What "offline" touchpoints do you leverage to drive onl...

Q2: When do you provide a mobile app vs a mobile website?

Q3: What can you use socially to "learn" more about your cu...

Does Public Relations Get The "Message" in Social Media

Moderator: Kellye Crane @KellyeCrane

Q1: Has PR become a dirty word in social media?

Q2: Is there a place for “messaging” on social networks?

Q3: Can a marketing exec have authority on social media top...

"Content Curation" Hype or Solution

Moderator: Marc Meyer @Marc_Meyer

Q1: How do large brands create content to sell product that...

Q2: Is content curation a viable term to describe success i...

Q3: What does the future of content look like?

Do Influencers Or Customers Buy Your Products?

Moderator: Matt Ridings @techguerilla

Q1: Can a 'influencer' with 500 followers be as influential...

Q2: If context is so critical to understanding influence, d...

Q3: How can we migrate from 'influencer' programs to 'advoc...

April 14th: Jessica Lee

Moderator: Jessica Lee @jessica_lee

Q1: Are there generational differences / digital divide iss...

Q2: In the social enterprise, what are the skill sets neede...

Q3: What items are needed to create an Action Plan to adapt...

Re-Shaping the Purchasing Process: The Rise of Social Retailing

Moderator: Alex de Carvalho @alexdc

Q1: How is social impacting retail sales?

Q2: How does Facebook, LBS (Location), Group Buying change ...

Q3: What is most important with social commerce - Branding,...

The rise of the social index and its impact on influence

Moderator: Chuck Hemann @chuckhemann

Q1: What is the purpose of a social index? Why do we need s...

Q2: How does knowing someone’s Twitter and Facebook numbers...

Q3: How accurate are the current services and Do we need an...

Ideation: Driving Innovation or Just talk?

Moderator: Jason Breed @jasonbreed

Q1: What's the difference between ideation, innovation, sug...

Q2: When do you make ideas open for public rating?

Q3: What are key factors in making innovation programs succ...

October 6th: Todd Defren

Moderator: Todd Defren @tdefren

Q1: Where is PR in the pecking order of must-do's for socia...

Q2: What should a PR plan integrated with social media look...

Q3: What is an ideal skill set for the new-age PR person? (...

An introvert's approach to leveraging social media for business success

Moderator: Lisa Petrilli @LisaPetrilli

Q1: Does social media create a false image of people? Of co...

Q2: Does social media level the playing field for introvert...

Q3: How could an introvert leverage the social web successf...

Social media AND...

Moderator: Adam Cohen @adamcohen

Q1: How should marketers approach weaving social media tact...

Q2: Why does blending social media improve the effectivenes...

Q3: Which tactics have the most impact when combined with s...

David Alston: May 19th

Moderator: David Alston @davidalston

Q1: What is the cultural shift that needs to happen today i...

Q2: We get listening for the detractors. What are other way...

Q3: Let’s develop a list or chronology of how to create a l...

Stop Campaigning and Start Conversing - The New Marketing Paradigm

Moderator: Tom Martin @tommartin

Q1: What is the difference between a marketing campaign and...

Q2: How do agencies have to change in order to create conve...

Q3: What are some examples of brands or agencies that have ...

Characteristics of Highly Influencial Brands in Social Media

Moderator: Tamar Weinberg @tamar

Q1: Is there advantage to having Brand or a person be your ...

Q2: How do you choose to follow Brands on Twitter, Facebook...

Q3: Build a checklist for Brands on how to behave in SM for...

Is Retention the new acquisition in social media?

Moderator: Joseph Jaffe @jaffejuice

Q1: What might "retention is the new acquisition" refer to ...

Q2: What are some of the ways to get customers to purchase ...

Q3: How can you use existing customers to gain new ones?

Using Video and YouTube to reach and influence audiences

Moderator: Andrew Mueller @andrewmueller

Q1: What types of video work to reach and affect audiences?

Q2: Is YouTube being used effectively by brands? Examples.

Q3: How do Google TV, Apple TV and others change the game?

Is pulling a bonehead move the new "strategy" for some brands?

Moderator: Shelly Kramer @shellykramer

Q1: What is best way to combat a blowup today versus 2 year...

Q2: Do brands seem to be using crises as "free" promotional...

Q3: Do consumers REALLY pay attention to crises and does it...

Social Media Content Strategy

Moderator: Eve Mayer Orsburn @socialmediadel

Q1: Why is a SM content strategy important?

Q2: How can you make content really work for your business?

Q3: What are the key components of a good content marketing...

Transform Your Marketing Department into a Publishing Department

Moderator: Joe Pulizzi @juntajoe

Q1: How does media and publishing relate to marketing and b...

Q2: What's the difference between what a real publisher or ...

Q3: What's the setup look like in a non-media company brand...

April 7th: Mack Collier

Moderator: Mack Collier @mackcollier

Q1: What are the barriers that companies face today?

Q2: Who needs to be responsible / accountable for lifting t...

Q3: Let’s create a high-level road map to affect the cultur...

Blood from a turnip or can social drive sales in B2B?

Moderator: Kate Buck Jr @katebuckjr

Q1: What Should the primary objective of B2B social media m...

Q2: What are the best platforms for B2B social media practi...

Q3: Is social media an effective tactic for B2B sales and o...

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Moderator: Lucretia Pruitt @lucretiapruitt

Q1: How can big companies advocate for less regulation to r...

Q2: Should you train legal in SM and what does it look like...

Q3: How do you create SM policies / strategies that legal w...

Apply Your Social Media Experience In Government

Moderator: John F Moore @JohnFMoore

Q1: What is "Open Gov" or "Gov2.0"?

Q2: How can business work with Local/State Gov in social?

Q3: What do social businesses need to know to work with Gov...

Managing the marketing mix-What's more effective?

Moderator: Amber Naslund @ambercadabra

Q1: How do you know your traditional marketing efforts are ...

Q2: How do you know your digital marketing efforts are effe...

Q3: What is the right budgeting mix between traditional & d...

The Importance of a Content and Engagement Strategy in Social Media

Moderator: John Cass @johncass

Q1: What's first, content marketing and/or engagement marke...

Q2: How should you handle disclosure of content origination...

Q3: Charlene Li's engagement 2009 report staked out most en...

Professionalization of the Social Media Industry

Moderator: Chris Heuer @chrisheuer

Q1: How do you determine a professional from a wanna be?

Q2: Does the bucket term "Social" need to be broken into sp...

Q3: What pieces of social can you learn from books? From ex...

Creating a Social Media Strategy? Stop Wasting Your Time!

Moderator: B.L. Ochman @whatsnext

Q1: Should you create separate social media strategies or b...

Q2: How do you budget for social?

Q3: Do you train staff for social or hire for it?

Can a Personal Brand Coexist Within a Corporate Ecosystem

Moderator: Daria Steigman @dariasteigman

Q1: Personal branding — good idea or bad idea?

Q2: Can a personal brand coexist within a corporate ecosyst...

Q3: Is it okay for companies to ban their employees from bl...

Journalism & Good Content are Finally Converging

Moderator: Jeff Cutler @JeffCutler

Q1: What outlets do you use to get your news today?

Q2: Who creates the best content: Journalists or Citizens? ...

Q3: What are the attributes of a good journalist today?

Social Media and Commerce for Business

Moderator: Augie Ray @augieray

Q1: How is social affecting online consumer purchases?

Q2: How is social affecting off-line/in-store purchases?

Q3: What are top 10 things to consider when setting up soci...

Social Search: Don't Miss the Opportunity

Moderator: Sean McGinnis @SeanMcGinnis

Q1: What are the intersections between social and search an...

Q2: How should the combination of social and search change ...

Q3: Will social signals change the search market in any mea...

August 11th: Liz Strauss

Moderator: Liz Strauss @LIZSTRAUSS

Q1: Macroblogging versus Microblogging-- Are the objectives...

Q2: I blog and I tweet and I find that I bring different pa...

Q3: Does a blog or Twitter work better from dept. to dept. ...

September 8th: Michael Brito

Moderator: Michael Brito @britopian

Q1: What does it take for a brand to move beyond lip servic...

Q2: How can companies use social media to make money? Yup, ...

Q3: Do socially engged co's perform better financially? or ...

The Future of Socialnomics

Moderator: Charlene Li @charleneli

Q1: What social networks will prevail in 2010?

Q2: How will consumers use them in the future?

Q3: What will the value metrics look like for consumers / b...

November 3rd: Jason Falls

Moderator: Jason Falls @JasonFalls

Q1: Assuming you are already listening, How do you get - In...

Q2: How does a brand know when it actually gets to - In-Net...

Q3: What are some examples of brands whose fans market for ...